The Best Press Release Ideas and Topics
PUBLSHED 20/09/2023 by Alison Lancaster CEO of Pressat
UPDATED: 29/09/2023
In the realm of public relations (PR), the art of crafting a compelling press release is well-known, as is the importance of avoiding common pitfalls. However, there exists a wealth of press release ideas that often remain untapped, ready to elevate your marketing, branding, and PR endeavors.
Expanding your repertoire of press release topics while understanding foolproof strategies for securing readership can significantly enhance your results. One effective approach is to align your press release ideas with current events and trending topics, increasing their appeal to a broader audience.
Top Press Release Ideas
To streamline your press release planning, organizing your ideas into categories can be immensely helpful. This approach not only simplifies brainstorming but also ensures that your press releases address a variety of angles. Below are key categories to consider when formulating your press release ideas for this year:
Product, Service, or Operational News
- Launching new products or services
- Discontinuing products or services
- Product updates and partnerships
- Rebranding or name changes
- New contracts and collaborations
- Recalls or important purchases
- Technological advancements
- Government contracts and operational changes
Business Arrangement Press Release Ideas
- Initial public offerings (IPOs)
- Mergers, acquisitions, or takeovers
- Joint ventures and divestitures
- Downsizing and corporate reorganizations
- Leverage buyouts and spin offs
- New business openings and expansions
Earnings & Financial Statement Announcements
- Quarterly and annual corporate performance
- Earnings forecasts and losses
- Dividend declarations and stock options
- Changes in stock price activity and financing
- Share buybacks and proxy filings
- Sales, inventory, and capital planning updates
- Financial restructuring and recapitalization efforts
Employee & Stakeholder News
- Board of directors and executive appointments
- Managerial retirements, resignations, or promotions
- Employee awards and recognition
- Layoffs and shareholder updates
Environmental, Social & Governance (ESG) News
- Charitable contributions and philanthropic endeavors
- Charity involvement and internship programs
- Sustainability efforts and reports
- Recognition for sustainability initiatives
Event Press Release Ideas
- Corporate meetings, conferences, and seminars
- Participation in local, national, and international events
- Virtual and live event announcements
- Earnings conference calls and holiday related events
- Facility tours, sporting events, and media appearances
Marketing & Branding
- Sponsorship and corporate rebranding
- Company spokesperson announcements
- Website launches and campaign initiations
- Contests, competitions, and product name changes
Developing Original Content
- Research and development updates
- Survey or poll results and research findings
- Expert advice, industry predictions, and CEO interviews
- Educational opportunities and complimentary resources
Recognition Press Release Ideas
- Company awards, milestones, and achievements
- Employee awards and industry rankings
- Endorsements and industry recognition
Legally Compliant News
- Legal and regulatory compliance updates
By exploring these diverse press release categories, you can unlock a treasure trove of creative ideas that resonate with your audience and keep your PR efforts fresh and engaging. Do you have more press release ideas to share? Let us know, and together, we can continue to elevate the world of public relations. Furthermore now you have some ideas you might want to read how to actually write a press release or view one of the templates/ samples to structure it.
