Increase customer clickthroughs and online visibility with content links

more customers

All our press releases allow for the inclusion of backlinks within the body text of the release. Optimising these links takes minimal time, but will vastly improving your visibility. These benefits can be rewarding for both your visitors, and for increasing the search visibility and ranking of your website(s).

Optimising the main content of your press release with backlinks also helps to improve reader interaction. The backlink included should be relevant to the content and act as a "call to action". This adds relevance and value to your visitors so they can continue to read your news, and learn more about the company, at the new source.

Including relevant text links is a useful way to generate quality links back to your site, which, in turn, will increase the ranking and position of your site within search engines.

One helpful piece of advice we can offer you is to avoid overly linking your main keyword to your homepage. The reason for this is because your website already contains informative content on other pages (if not, develop some) which will provide further reading material for the visitors who click through. The homepage is an aggregation of what the site has to offer, so rather than link to a summary page, link to a page that provides relevance.

Another reason why you should provide backlinks to relevant pages within your site is to both create a more natural link profile, as well as an internal page rank flow throughout the website.

In-Content Link Positioning

Try to include the most important text link in the first paragraph of your press release. Not only will this make logical sense to the reader in terms of noticing the link and clicking through to the website, but it also helps the search engines view them as priority links.

A good example of optimising content with links can be seen in action from our Why Choose us Page.

Make Full Use of Anchor Text Links

It can be easy to ignore the importance of keyword research when deciding where to add the final links within your press release. The most common mistake we see with submissions are when people use the most generic keywords, which weakens the overall content.

One example we came across recently was a press release about dog grooming. The company provided a backlink to their website using the keyword "dog". Not only is this keyword too generic, but also when someone is searching for dog grooming related products, they would not type "PR" into a search engine. Instead, they would focus on description and choose a keyword like "PR News UK" or "Public Relations News UK", as two examples.

Another bonus in using descriptive keywords is that your website has a better chance at ranking for descriptive long tail keywords, as they are less competitive. This will help your website become more prominent in searches, which, in turn, will boost sales.

Choosing keywords can be tricky, but a keyword tool can make the job simpler by finding similar, or more relevant keywords.

Here are several keyword tools we recommend.


You can find many useful keyword tools with a simple search in Google, but the most helpful tools are premium.

A small trick we have used in succession is to type your keyword into Google, then look within the footer of the search results where Google will generate other similar keywords. We typed, "dog grooming" and it generated tips, advice, clippers, prices, courses, and equipment—all relevant to our potential customers (according to Google).

The Benefits of not Using Anchor Text

It may not always be necessary to include an anchor text rich link within your press release. A simple link can be beneficial, as it provides an SEO backlink that offers relevance to your website.

Standard none anchor links are beneficial to use, because when other sites crawl your press release and syndicate the content, you will receive another backlink, which may not always be the case with HTML anchor links.

Our Top Tips for Press Release Link Success

  • As above, ensure that all anchor text links are descriptive.
  • Make sure anchor text links are pointing towards content rich internal pages, rather than the home page.
  • Use free keyword generator tools to research long tail keywords, which are the most likely terms that your customer will type into a search engine.
  • Include the link within the first few paragraphs of the press release. As a rule, the higher the link within the text body, the greater its precedence.

The Don’ts

Try not to use generic anchor text.

In general, do not over link, as too many links is obstructive for SEO, plus the content looks unnatural. Use clear relevant links that add value, as these will encourage quality organic results.

We hope that the information and tips above will help you maximise your press releases, whilst helping you achieve the online PR visibility you desire.

If you have any questions about this article, or would like to expand on anything further, do not hesitate to contact the Pressat team via email with your suggestions.

Ready to submit your first SEO press release? Head over to the register page to submit a press release and get started today. Alternatively, you may want to browse our Public Relations Whitepapers.