Press Release Examples: One for Each Sector

Press releases can cover everything from product launches to leadership changes. Knowing how to write one properly is essential for gaining media coverage. When done right, press releases deliver clear, factual information and help shape a brand’s public image. When done poorly, they risk being overlooked—or worse, ridiculed.

So, what does a good press release look like? Below are examples of strong press releases across a range of topics and industries.

Great examples of press releases

Press releases generally follow a standard structure, regardless of their topic. Here, we’ve grouped examples based on the type of announcement they represent.

1. General News & Public Announcements

These releases share important company news that is considered timely and relevant to the public.

Examples include funding announcements, executive appointments, or the introduction of new technology.

Example:

Cassetex, a Bangladeshi Battery-as-a-Service startup, has secured $1.6 million in funding to expand its battery-swapping network for electric three-wheelers across Bangladesh, Nepal, and East Africa, aiming to onboard 50,000 vehicles by 2026, empower women as micro-energy entrepreneurs, and promote environmentally responsible lithium-ion battery usage through its GenSwap IoT platform integrated with renewable energy sources.

2. Event Press Release

These releases promote upcoming events to the media and potential attendees. They usually include the event theme, location, speakers, and purpose—such as a conference or charity initiative.

Example:

BlackBerry has announced that John Wall, Chief Operating Officer of QNX and Head of Product, Engineering & Services, will participate in a fireside chat at the CIBC Technology & Innovation Conference 13.0 on Thursday, May 22, 2025, at 8:00 a.m. ET. The session will be available via live stream, with a replay accessible on BlackBerry's investor relations website. Stock Titan

3. Crisis Communications Press Release

Crises can happen unexpectedly, and a fast, clear response is essential. A crisis press release outlines the issue, explains how it is being addressed, and reassures stakeholders.

Example 1:

The UK government has introduced the Employment Rights Bill to Parliament, aiming to strengthen protections for seafarers by closing legal loopholes exploited during the 2022 P&O Ferries scandal. The legislation seeks to prevent mass firings without notice, end exploitative 'fire and rehire' practices, and ensure that seafarers receive at least the National Minimum Wage equivalent from December 1, 2024. Additionally, the bill mandates that operators planning to dismiss 20 or more employees must notify the government, facing potential prosecution or unlimited fines for non-compliance. These measures are part of the government's broader agenda to make work pay and ensure employment rights are fit for a modern economy.

Example 2:

Ticketmaster's slow disclosure and inadequate response to the ShinyHunters data breach severely damaged public trust and exposed major flaws in its crisis management strategy.

4. Charity Press Release Example

A charity press release is intended to raise awareness about a cause, campaign, or partnership—typically from a non-profit organization.

Example:

This press release effectively announces BMW Group UK’s new three-year charity partnership with Teenage Cancer Trust, highlighting the company's commitment to supporting young people with cancer through staff-led fundraising and corporate donations. It is timely, emotionally resonant, and clearly communicates both the scope of the partnership and the company’s values, making it a strong example of purpose-driven corporate communications.

5. New Hire Press Release

Example:

This press release effectively communicates a major leadership transition at Starbucks, announcing the appointment of Brian Niccol as incoming CEO and Chairman while highlighting his impressive track record at Chipotle. It balances transparency with optimism, offering clear timelines, praising outgoing leadership, and reinforcing brand values during a pivotal moment for the company.

6. Product Launch or Improvement Press Release

These releases promote a new or enhanced product. They focus on unique features and benefits to differentiate the offering from competitors.

Example:

This press release clearly communicates the start of production for the second-generation BMW 2 Series Gran Coupé at Plant Leipzig, highlighting the model’s design upgrades, expanded engine range, and sustainable production advancements. It successfully reinforces BMW's manufacturing flexibility and investment in growth, while underlining the model’s market relevance and customer appeal ahead of its March 2025 launch.

7. Award Press Release

Award press releases highlight recent accolades and explain their significance. They serve to build credibility and promote business achievements.

Example:

This press release effectively celebrates Samsung’s receipt of the 2025 ReMA Design for Recycling® Award, showcasing the Galaxy S25’s leadership in sustainable design through the use of recycled cobalt and materials across key components. It clearly ties product innovation to corporate sustainability goals, reinforcing Samsung’s position as a frontrunner in circular technology and responsible manufacturing.

8. Merger, Acquisition & Partnership Press Release

These releases communicate corporate acquisitions, mergers, or partnerships. They provide details to reassure stakeholders and outline strategic direction.

Example:

This press release effectively communicates DoorDash’s acquisition of Deliveroo in a clear and structured manner, emphasizing the strategic rationale, financial terms, and shared values between both companies. It successfully positions the deal as a major step in DoorDash’s global expansion, while underscoring Deliveroo’s strengths and the potential value the combined entity can bring to consumers, merchants, and couriers worldwide.

9. Embargoed Press Release

Embargoed press releases are shared with select media before public release, with a set publication date and time. These are often used for sensitive or detailed stories, allowing journalists time to prepare accurate coverage.

Journalists are inundated with press releases. To stand out, your release must be clearly newsworthy and well-structured. Offer the right level of detail and make it easy for journalists to turn it into a story. Remember, they’re working to tight deadlines and need reliable, ready-to-use content that resonates with their audience.