Hitch-hike on the tail of a breaking news story with our 2019 newsjacking guide
Could you spot an opportunity to newsjack a trending news story? You could gain a ton of media coverage for your businesses.
It happens every year! From discounted Whisky to half price Pork, why do Supermarkets cause a stir among Muslims during the Ramadan period? Are they carefully planned PR stunts? as the saying goes “There is no such thing as bad publicity”.
The founder of Virgin, Richard Branson, is not shy in displaying his creativity, and he’s even been nicknamed the ‘undisputed king’ of PR stunts. Here are sixteen of his popular stunts, with a snapshot description of each.
Bournemouth beach-goers were given quite the fright this week and it wasn’t Richard Branson dressed as a female flight attendant sunbathing, but an 8ft sea-monster rising out of the choppy waters sporting the billionaire’s trademark blonde barnet.