Blog about all things PR, media and news by Pressat.


The Most Overused Buzzwords In Public Relations 2013 Infographic

With journalists constantly getting bombarded with story requests, the worst thing you can do is throw away your one chance to impress due to an overuse of buzzwords.

Not to fear, mind. We have your back (Jack). They’ve created an infographic that highlights some of the most overly used and disastrous buzzwords to ever hit a news story so you don’t get caught up in the ‘fluff’. Some of the biggest perpetrating buzzwords were ‘leading’, ‘dynamic’ and ‘low hanging fruit’!

5 essential marketing tools and techniques for startups

Marketing is the process by which a business promotes its services or goods in the hopes of creating interest, buzz and ultimately sales! Granted, a good product speaks for itself, but that doesn’t mean you shouldn’t help it shout a little louder! That’s where different marketing campaigns and techniques come into play.

A marketing strategy can be as easy or hard as you make it and there really are no boundaries as to the amount of money that can be thrown at it. However, the underlying factor remains the same; its importance is axiomatic.

Channel 4 stays ahead with responsive design

Channel 4 has today unveiled that they will be the first broadcaster to pioneer a responsive news design to provide an accessible viewing experience on a range of digital devices.

The responsive design will allow viewers to catch up with the latest news, analysis and commentary on a wider choice of devices such as smartphones, tablets, netbooks and small screen laptops.