Printed paper cups are now the preferred marketing medium for restaurants and coffee shops.
Their direct reach to customers, varied designs, and friendliness gives them an edge over other marketing channels.
Traditional marketing no longer hacks it. Flyers, radio and TV ads no longer win customers’ attention. And social media marketing relies on printed paper cup images to prevail.
Printed paper cups are a self-reliant form of marketing. They don’t rely on other mediums to reach the targeted audience. Customers come face to face with the art right away after ordering their beverage.
How Printed Paper Cups Grow a Brand
Printed paper cups can comprise unique messages, brand names, ads, or creative artwork. The features are the main elements that strike customers once they come across the cups.
The ads and artwork create a positive perception of a brand. Customers resonate with the cups’ beauty and recall a brand name fast. If your product is first-rate, expect returning customers and a sailing message regarding the ethos of your brand.
Customers are nowadays sensitive to the environment. They look for biodegradable and recyclable paper cups. No form of marketing comes close to eco-friendly paper cups as they attract customers like crazy.
Eco-friendly brands identify as responsible and caring. Customers choose brands that make them feel secure and valued.
A ton of companies found out the value of going green and implemented eco-friendly measures.
Coca-Cola, Honda, McDonald’s, Home Depot, and Wal-Mart are examples of multinational brands gone green to save themselves from a negative image.
It’s given a good restaurant will attract customers. After all, quality food dominates our lives while coffee and tea are the leading beverages in the world. Quality tea or coffee will, for sure, draw audiences to your shop.
Meanwhile, the numbers flowing into your restaurant are your chance to grow. Printed paper cups are your arrow and sword. Using them effectively will win incoming clients and attract referrals.
The restaurant business does not stop in your shop. Take away customer’s showcase printed paper cups wherever they go. The cups get into cinemas, meetings, and offices, and hit prospective clients with the right messages.
Benefits of Printed Paper Cups
Printed Paper Cups Win With First Impressions
Picking a winner in a tête-à-tête comparison of the plain paper cups vs. printed paper cups is super easy. Printed paper cups always stand out with their graphics and styles.
Different designs fulfil customers’ desire for stylish cups. The styles create memorable experiences out of every coffee cup.
Printed paper cups define customers’ experiences and win their attention from the onset.That is why first impressions are crucial.
The perceptions a customer creates about your brand the first time determines whether they will return.
Paper cups designs show how keen you’re on impressing and keeping the customer.
Winning customers with first impressions allows you to improve retention rates, increase sales, and boost revenues for your business.
Strengthening a Business Identity and Brand
In the hospitality industry, a brand has to stand out to win against its rivals. Branding is the only way for a business to get more visibility. And printed paper cups are now the primary brand building strategy.
They define your restaurant as the choice for passers-by and residents, and eventually build a consistent client base.
Not focusing on branding gives your competitors a smooth sailing and causes a drop in customers. It doesn’t matter the quality of your coffee; branding has a renown strength of building a loyal customer base.
Printed paper cups help customers to recall your brand. Logos, images, artwork, and copy messages on cups remind customers about your business.
Repeat customers and positive recommendations are also possible after consistent use of the cups.
Develop a Products Image
According to IPSOS, 72% of customers base their purchasing decisions on packaging design and product packaging material.
Besides, two-thirds of the customers’ associate paper packaging with attractive or high premium products.
The study sheds light on the value of packaging on a product’s image. The better the packaging, the higher the chances of selling.
Printed paper cups comprise different designs and colours. The designs build peoples interest in your brand and boost customers confidence in your coffee’s quality.
The cups’ appearance shapes people’s perceptions and also communicate on the vibe and ethos of your restaurant.
Adding a message, image, brand name, or artwork on a paper cup turns every beverage sale into a mobile advert for your restaurant.
Printed paper cups take your brand to hundreds of people at zero cost. Returning customers identify with your brand while take away customers take the cups to offices, parks, and their homes.
Printed paper cups act as moving billboards for your restaurant. They help you to communicate to a broad audience without using traditional marketing channels.
Mark a Brand as Responsive and Responsible
Every customer wants to connect to a caring and an eco-friendly brand. Brands that embrace sustainable paper cups get perceived as responsive for adopting favourable products fast.
Customers also view them as responsible for considering their actions against the environment and customer’s safety.
Printed paper cups are eco-friendly, unlike plastic and styrofoam. They also don’t contain toxic chemicals, making them a choice for brands that value their customers.
Paper cups outshine all rivalling cups. Unlike glass, porcelain, and plastic, paper cups are light and maximise storage space.
Customers also prefer them for their portability. They can cart the cups around as far as they wish and to any environment.
When you’re running an outside event such a corporate coffee party or a wedding, moving the cups becomes a big boon. You don’t stress over breakages, weight, cleaning.
Whether matched up against plastics, styrofoam, or glass printed paper cups carry the day. They are the perfect brand growing channel because of the messages they send and how they connect with customers.
Printed paper cups are a godsend to both the restaurant owner and the customer.Restaurants relies on the cups for branding and serving clients.
Meanwhile, customers love them because of their beautiful designs,lightweight, and environmental friendliness.
Press release distributed by Pressat on behalf of Scyphus Ltd, on Monday 25 November, 2019. For more information subscribe and follow https://pressat.co.uk/