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Copywriting, thou art an elusively incalculable service

On numerous occasions I am asked about copywriting and the logic behind its pricing structure/rates. Most businesses confide that after scouring the likes of Google for ballpark pricing figures they come back somewhat disappointed, leaving them exposed and apprehensive when contacting and hiring copywriters. So why is this? Why is it so hard to put a price on such a service? Let us give you some food for thought, here’s a list of our justifications, opinions and tips.

Pressat Launches Free PR Scheme For Manchester Based Startups

Manchester based news distribution service Pressat has launched a scheme to help start-up companies gain media exposure for their business, completely free of charge.

Launched in 2012, Pressat harnesses the power of social and traditional media to distribute client’s newsworthy stories to a range of outlets. These include Journalists, Bloggers and News desks across the UK with an aim to gain publicity.

Channel 4 stays ahead with responsive design

Channel 4 has today unveiled that they will be the first broadcaster to pioneer a responsive news design to provide an accessible viewing experience on a range of digital devices.

The responsive design will allow viewers to catch up with the latest news, analysis and commentary on a wider choice of devices such as smartphones, tablets, netbooks and small screen laptops.