A survey of over 5,000 young drivers (17-24 years olds) across Europe reveals UK drivers are on their best behaviour when driving the family car.
Contrary to the rest of Europe, the study of 1,000 Brits finds that almost 8 in 10 (79 per cent) of 17-24 year olds seek permission when driving their parents vehicle. They also take more care while in their parents’ car compared to driving their own:
- Instant messaging while at the wheel [(Parents car: 8% / own car: almost a quarter (24%)]
- Speeding [(Parents car: 14% / own car: over a third (37%)]
- Driving hungover (Parents car: 5% / own car: almost a quarter (22%)]
COLOGNE, Germany, March 23, 2017 –
Young drivers are taking risks behind the wheel of their parents’ cars – which many borrow without asking – including speeding, using mobile phones, and drink driving.These are the findings of a new survey commissioned by Ford that highlights the need for dedicated driver training in Europe, * where car crashes are the leading cause of death for young drivers, ** and where financial pressures mean young adults are living at home for longer. ***An overwhelming 82 per cent of those surveyed drive the family car, 39 per cent have broken the speed limit, 35 per cent drive it without asking, and 27 per cent use smartphones to make calls, send messages, or take selfies. A further 6 per cent drink drive. “Moving back home – or never moving out in the first place – can lead to friction between parents and young people who are no longer children,” said Jim Graham, manager, Ford Driving Skills for Life. “Young adults can see the family car as a gateway to freedom, a base for social activities. But for their safety, and that of other road users – especially if they are driving a more powerful car than they are used to – they need to ensure they drive responsibly.”In Europe, around half of 18 to 29‑year‑olds live at home with mum and dad.
*** High youth unemployment ****, soaring rents and difficulty getting on the property ladder all contribute. College students frequently return home after studies – the so-called “boomerang generation” phenomenon.Of those polled, 74 per cent actually have their own car but still drive the family car, some to save money – or impress friends. For the parents, it can be a financial test. Research suggests keeping a young adult at home can cost more than €4,300 per year – with car costs including additional insurance fees, fuel and repairs.
*****# # #Editor’s note:Ford of Europe has committed a total of €12 million in training through its acclaimed Ford Driving Skills for Life programme since 2013. Free, hands-on classes cover hazard recognition, vehicle handling, and speed and space management.
The programme also highlights the risks posed by social media distractions such as texting and taking selfies at the wheel, as well as the dangers of drinking and driving, or driving after taking drugs. This year, Ford will offer free training in Belgium, Finland, France, Germany, Italy, the Netherlands, Poland, Romania, Russia, Spain, Turkey, and the United Kingdom and, for the first time, Hungary and Norway.
Ford MyKey technology enables car owners to programme a key for other drivers to stop incoming phone calls; restrict top speed; and disable the audio system altogether if occupants are not using safety belts.* Survey of 5,003 young drivers, aged 17-24, in France, Germany, Italy, Spain and the U.K.** http://www.dacota-project.eu/*** https://www.theguardian.com/news/datablog/2014/mar/24/young-adults-still-living-with-parents-europe-country-breakdown**** https://www.imf.org/external/pubs/ft/sdn/2014/sdn1411.pdf***** http://www.dailymail.co.uk/news/article-2778850/Boomerang-children-cost-72-week-Quarter-50s-adult-offspring-living-home.html
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 52,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
Press release distributed by Pressat on behalf of Ogilvy Public Relations, on Friday 24 March, 2017. For more information subscribe and follow https://pressat.co.uk/