Swan Global Direct Promote the Benefits to Creativity in Business

The continuation of creativity and innovation is incredibly important for small businesses. Swan Global Direct provides a guide to help start-ups and small businesses unleash their creative side.

Many business leaders may view their particular sector as fairly uncreative and its true in part that many businesses see importance in providing the same service to each client. However with the number of start-ups and small businesses steadily increasing every year it’s now more vital than ever for all businesses to take a more creative approach in order to stand out in the market.

Swan Global Direct, an event marketing company based in Newcastle are eager to promote the importance of encouraging and utilising creativity in business. Being a marketing firm in a large city, it’s important for Swan Global Direct to offer something that their competitors don’t, and actively communicate this to their clients. In such a saturated market, Swan Global Direct focus on creating innovative and creative campaigns through direct event marketing, by approaching customers face to face in public venues and retail centres. Swan Global Direct give their clients’ customers a human element which increases sales and sets them apart from other businesses using more traditional marketing techniques.

Swan Global Direct relies heavily on creativity, providing unique and tailored campaigns to each specific client. It’s this promise of personalisation that has seen the company gain success and their clients see an increase in profits. This need for constant fresh ideas can be testing, and Swan Global Direct recognise that sometimes maintaining creativity can be difficult for some businesses. To encourage creativity, Swan Global Direct has assembled a guide of how small businesses can increase their creativity in five easy steps.

Follow Trends

Many business leaders spend much of their day looking at the bigger picture, they sometimes forget that consumers are real people and that the easiest way to find out what they want from a product is to simply ask them. Instead of analysing statistics in an office, businesses should head out and ask consumers for their ideas and opinions. Through doing this businesses can be up to date with current trends, whilst looking for gaps in the market competitors have missed.

Set Boundaries

By giving creative a brief with very little direction and huge, yet vague goals, chances are the project will face many hurdles. Unmet goals can spark disappointment and demotivate the workforce, disrupting future creative projects. By setting smaller goals and asking creatives to respect certain existing aspects of a product or business allows a greater chance of success and a more in demand product.

Improve

Thanks to advances in technology, trends and consumer need are always changing. These changes aren’t always a bad thing; businesses should always be seeking out gaps in the market. If there’s something on the market that is missing a vital element, create something better.

Random Thoughts

Many people get stuck in a creative rut by instantly over-analysing an idea before allowing it time to naturally develop. By noting down every thought without considering how it will work or getting too attached to the idea, irrational thinking can allow creativity to flow and ideas to form from the most unexpected origins.

Use Other Peoples Perspectives

Everyone’s minds work in different ways and businesses should take advantage of this. Sharing irrational ideas with others can help to organise what’s a dead end and what has potential, whilst also offering fresh perspectives which could help take an idea to a new level.