Communicating and connecting with customers has never been so important, explains Swan Global Direct. The firm outline the importance of a brand voice and how to successfully evoke company values to consumers.
Swan Global Direct has revealed that getting a brand known is an integral phase in launching a product or a service. "What good is a brand if nobody knows about it?" asks the firm. The firm highlights how every brand needs its own voice to communicate their values and what makes their product or service unique. A brand voice is also important for consumers to recognise the brand.
About Swan Global Direct:http://swanglobaldirect.com/
The firm believes that to develop a brand voice, business owners must understand who their customers are first. Brands need to understand who they are trying to communicate with and which channels would be the best way to get in touch with them. Companies must be aware of who their ideal target consumers are and go out of their way to reach them in a way that pleases them and that they understand. By understanding what it is the consumer wants, a brand can develop a voice that reflects this and really hits home with consumers.
Swan Global Direct believes that branding is incredibly important because, when done correctly, it conveys the brand's core values to consumers and this helps to attract similar minded people to the business as consumers and employees. The firm highlights how a lot of people confuse branding with the logo and the look, which is important, but it's mainly about personality. Most brands aspire to be innovative and cutting edge but really, Swan Global Direct believes, they should want to be authentic. A brand voice is all about making promises, sharing core values and then sticking to them to be as authentic as possible. This helps consumers to really form a connection with the brand.
Swan Global Direct is an outsourced sales and marketing firm who specialise in unique direct marketing campaigns. Located in Newcastle, the firm provide an expansive market reach for their clients all across the UK. Swan Global Direct specialise in representing their clients' brands through their personalised marketing campaigns and are experts in conveying their clients' core values to consumers. The firm does this by connecting with consumers in person through face-to-face marketing techniques as this truly personal business relationship leads to maximum results.