Lisbon, Portugal – 6 June,
2018 – bugle is the new brand for SABE Extend, the Lisbon-based corporate video
training SaaS. The new brand reinforces the company’s vision for simplifying
corporate online video training, making it quick and easy to train, engage and
connect with customers, partners and employees. With bugle companies can
quickly setup and brand their online academies, define their learning
audiences, publish and manage video courses and monitor overall and individual
“Bugle is a musical instrument which for
centuries has been used as a means of communication. The bugle can
be heard over long distances, and the sound can be heard in a noisy
environment, so it is highly effective to communicate information and to extend
knowledge to many people, wherever they are, whenever they need it.
The sound of a Bugle is clear, simple, and beautiful.”
says bugle Founder and CEO João Ferro Rodrigues “At bugle we have built this incredible online tool that allows for
companies to share video training, quizzes, challenges, articles, surveys and
events with large numbers of people spread around the world. Just like a bugle,
our tool is simple to use, effective - and it’s quite beautiful.”
The bugle brand holds a
lighter tone of voice, to separate itself from the usual more formal approach
to corporate training. Everything is lighter - the name, the visuals, the
communication style - to position bugle as the easiest DIY video training
solution in the market, one that allows literally anyone at the organization to
create video courses, attend the published courses and/or monitor its results.
The SABE Extend brand
began being used in 2015, for the proprietary SaaS platform where its sister
brand SABE Online created and published a corporate online courses catalogue.
Offering the platform as an autonomous product came as a natural consequence,
as enterprise teams were attracted to the tool’s simplicity, ease of use and
beautiful interface. This online video training tool allowed their teams
to quickly publish and rollout video training, without the need for extra staff
or complex technological integrations.
Today, bugle serves a
variety of companies around the world, from fast growing SMBs to big companies
operating in multiple locations, helping them connect, train, certify and
engage with channels, agents, sales reps, customers, partners and employees.
These companies create and publish their own training videos, sometimes
using only a smartphone and their team’s creativity. They have also available the
support of bugle’s digital learning solutions team to create or consult on
With the re-branding,
bugle has also launched its new website bugleon.com where
you can get to know the new brand, learn more about bugle solutions and read
customer testimonials and success stories.
Bugle is a simple, effective and beautiful online video training platform for businesses. It only takes bugle, a smartphone and your team’s creativity to publish and share video training, quizzes, challenges, articles, surveys and events, allowing Sales, Marketing, Operations, Customer Success, HR and other strategic teams to achieve better business results with their clients, business partners, distributors, employees and other partners.
See bugle CEO & Founder João Ferro Rodrigues' message about the story behind the re-branding on the bugle blog.
Press release distributed by Pressat on behalf of bugle, on Wednesday 6 June, 2018. For more information subscribe and follow https://pressat.co.uk/