Fundability UK and Pitchago Sweden Form Strategic Partnership to Boost Startup Investment Success

London, UK – May 1st, 2025 – Fundability Ltd, a UK-based business assessment and rating firm, and Pitchago AB, Sweden’s leading investment readiness and growth platform, have announced a strategic collaboration aimed at increasing startup investment success.

Startup Assessments & Funding Readiness
Pitchago’s AI-driven platform provides entrepreneurs with a comprehensive evaluation across 16 key business areas, generating a proprietary "Venture Score." This score highlights a startup’s strength, weaknesses and investment readiness whilst offering tailored roadmaps and action plans to navigate and accelerate growth and fundraising. Investors, accelerators, incubators and other founder support organisations also use Pitchago to evaluate applications and mentor startups effectively.

Expertise Driven Funding Advisory
Nigel Farren, Founder of Fundability Ltd, brings over 40 years of experience in helping businesses raise approximately £1 billion in funding. Through this collaboration, Fundability will leverage Pitchago’s advanced capabilities to refine funding strategies and improve investment prospects for early-stage and scaling businesses.

Thorgeir Einarsson, founder of Pitchago, brings deep expertise in venture capital fundraising across Silicon Valley, the UK, and Europe. Both founders share a common vision: establishing investability ratings as an industry standard, similar to credit ratings from Moody’s or Dun & Bradstreet, making investment decisions more data-driven and transparent.

Tackling the 90% Investment Application Failure Rate
With around 90% of investment applications failing annually, this partnership provides a game-changing approach for startups, investors and founder support organisations offering:

• Comprehensive Assessments – Evaluating funding readiness before application.
• Venture Scoring – Standardised probability ratings for securing investment.
• Personalised Growth Strategies – Tailored milestones and action plans.
• Financial Health Monitoring – Tools to track performance metrics and capital efficiency.
• Investor Pitch & Access – Tools to pitch succinctly to a large database of investor contacts.

Empowering Startups, Investors & Support Organisations
This collaboration ensures that startups are better prepared for investment, investors receive data-driven insights for smarter decision-making, and business support organisations have enhanced tools for evaluating and mentoring startups.

For more information, visit www.fundability.org.uk

Media Contacts:

Fundability Ltd – Nigel Farren, Founder | nigel@fundability.org.uk | +44 7531591739