British Beauty Brand Tours Paris with New Taxi Ads

A new taxi advertising campaign has been coordinated by London Taxi Advertising, taking the Crabtree & Evelyn London brand to the streets of Paris.

The new campaign promotes the Crabtree & Evelyn pop-up store in the French capital, as part of the fantastic British Beauty Festival curated by feelunique.com. The full livery cabs showcase Christmas-themed Crabtree & Evelyn branding, whilst also carrying a stand-out British theme to promote the rest of the beauty festival.

The collaborative effort between feelunique.com and Crabtree & Evelyn encourages Parisians to visit the pop-up store at 121 Rue Vielle du Temple until 13 December.

Founded over 40 years ago, Crabtree & Evelyn has grown to be recognised worldwide and is respected for its original fragrances, fine foods and gorgeous gifts.

The cosmetics and beauty supplier is now bringing its benefit-rich bath, body and home products to the streets of Paris as part of its pre-Christmas marketing push.

Crabtree & Evelyn's products are available this Christmas from feelunique.com, Europe's largest online premium beauty retailer.Sales Director of London Taxi Advertising, Paul Tremarco, said:

“London Taxi Advertising is delighted to bring the fantastic British brand Crabtree & Evelyn to the streets of Paris with this new cab campaign. The full livery ads look superb and will undoubtedly have a strong presence in the city and make a big impact amongst a Parisian audience as the Christmas shopping rush gets underway.”