Pressat PR Beat – What’s Hot on The Web

Get your weekly dose of PR goodness from this weeks “PR Beat”

Five Rules for Starting Out Your PR Career

http://www.edelman.com/post/five-rules-for-starting-out-your-pr-career/

Nine Tips for PR Pros Working From Home During #Sandy

http://www.prnewsonline.com/watercooler/Nine-Tips-for-PR-Pros-Working-From-Home-During-Sandy_17309.html

The Measurement of PR

http://www.elevate.ie/the-measurement-of-pr/

Can PR People Become Brand Journalists? What Is It?

http://www.siliconvalleywatcher.com/mt/archives/2012/10/can_pr_people_b.php

Binary Byte: Shading Your Online PR; Managing Black and White Imperatives

http://windmillnetworking.com/2012/10/25/binary-byte-shading-your-online-pr-managing-black-and-white-imperatives/

Tips for Handling Negative Comments and Trolls on Social Media