Work Starts On £250,000 Showroom At Cwmbran Dealership

A MITSUBISHI dealership in south Wales is investing £250,000 in a purpose-built showroom.

Colley Mitsubishi, in Maendy Way, Cwmbran, is turning part of its outside display area into a 200 square metre building that will house up to six cars in a spacious covered setting. The work will last some 14 to 16 weeks, depending on the weather, and has come about as confidence grows in the industry.

Proprietor John Colley said: 'I like the Mitsubishi product and really see a big future with the brand. Mitsubishi intends to grow and we intend to grow with it. It's a big investment for us but we're very, very confident in the Mitsubishi product and we're looking forward to the work being finished.

'We're upbeat about the future. We're excited about it. There's going to be some disruption but you have to live with it and it'll be worth it. When we come out the other end it'll be a much nicer place.'

Colley Motor Group, which was founded 44 years ago by John and his brother Bob, joined the Mitsubishi family a year ago and is very much a community-focused enterprise – it has sponsored Cwmbran Town AFC for 35 years and helps rugby, cricket and athletics clubs too – so rather than look elsewhere to develop it decided to stay put as people know where it is.

John said: 'Because lots of customers have been coming here for 40-odd years they don't want us going anywhere. It was as much their decision to stay here as it was ours. People like us create the business but it's the people who build it in the end, so we really have to take their opinion into consideration. They really like the fact that they see the same faces when they come back here.

'They're not actually customers as we know them. To me, we've got hundreds of friends who happen to buy cars off us.'

Events & Marketing Consultant Philip Putterill added: 'For customers to come back time after time after time and see the same faces, it just gives them confidence, so we can give them the confidence that we're here to stay and can get on with the job.'

-ENDS-

From left, Proprietor John Colley, Events & Marketing Consultant Philip Putterill and General Manager Robert Jones on the showroom development site

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