The Gracechurch Centre gives the perfect gift with Out of Home International

Out of Home International and marketing agency Key Lime are collaborating to amplify brand awareness for Sutton Colfdield’s retail destination The Gracechurch Centre. An 8-week outdoor campaign will run through November and December, with 6 sheet billboards targeting several West Midlands locations in the run-up to Christmas.

A duo of creatives promotes both the range of shops and the Gracechurch gift card, encouraging locals to use the centre for sourcing Christmas gifts. Social media call-to-action accompanies the brand website and logo along the base of the advert.

The Gracechurch Centre lies in the town centre of Sutton Coldfield, open 7 days a week with reasonable car park tariffs and 60p parking all Sunday. A 15-minute drive from Birmingham, The Gracechurch centre is an alternative option for shoppers looking to avoid the chaos of the city, with a plethora of high street favourites, department stores, banks and eating options.

CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said: “The Christmas season annually signals a peak in public expenditure, and so outdoor billboards are a great way to encourage local communities to choose The Gracechurch Centre for their festive needs.”

Fiona Faizey, Marketing Manager at The Gracechurch Centre, said: “As we were launching our new name, logo and branding, it was important how we engaged with our customers and a strong outdoor campaign was an essential part of the media platforms we utilised. With strong creative and position of outdoor marketing I’m sure it will attract even more customers.”