Taio Cruz releases his brand new single 'Do What You Like' today, April 27th. The track will receive a full release through Tourean & Kobalt on July 11th.
Watch the lyric video: https://youtu.be/ZF1d39SWaEU
Taio has sold over 100 million singles and 5 million albums, winning countless BRITs, Billboard Awards and other accolades along the way. He was the first British artist on YouTube to boast a billion views, and is the only British male artist to have topped the Billboard chart with consecutive singles.
'Do What You Like' is a funk-drenched, '80s-influenced summer anthem that takes Taio's unstoppable dancefloor sound in yet another new direction. And with this single, Taio marks the start of a new era, eschewing the outmoded album format in favour of what he calls "a collection", released one at a time - entitled Roses.
'Do What You Like' is the first from this collection, and is produced by Taio and Grammy award winning production team The Monsters & The Strangerz (Maroon 5, Chris Brown, Rihanna).
"It's a throwback to the '80s, but with modern production," explains Taio. "I wanted to start with a song that's a little different for me. It's slower, cooler, funkier, a little more live sounding and with more vocals than most of the music I've done in the past. It feels more organic.
"I've slowed the tempo right down, almost to hip-hop speed, but it still kicks hard. The '80s feel comes from the old-school analogue synths. It's a bit DeBarge or Alexander O'Neal, maybe a little Lionel Richie. That era's before my time, but I remember my parents playing those sounds and I suppose I absorbed them. I have a few songs with a similar vibe that will also be part of the Roses collection, though not all of them are like that."
"I didn't realise this when I wrote the song," he says, "but it reflects me being creatively free. It's about me being able to release whatever music I want, when I want, how I want. I might even release some classic ballads, which is a side of me no one's heard before. I'll decide at the time what feels right."
The full release of 'Do What You Like' on July 10 will be accompanied by remixes from Bel Air, Billy Da Kid, KREAM, and Zoo Station.
Press release distributed by Pressat on behalf of Pressat Wire, on Tuesday 28 April, 2015. For more information subscribe and follow https://pressat.co.uk/