Outsource Sydney Outlines important sales strategies

Outsourced sales and direct marketing firm Outsource Sydney has outlined the importance of continuously developing sales strategies and how successful strategies help a business to grow.

Industry markets are continuously shifting and changing, Outsource Sydney believes that sales strategies must also continuously develop in order to keep up with these changes. The firms that can do this well are most likely to grow. Developing new sales strategies and adapting to industry changes may sound like a hard task, especially for firms set in their ways, but these strategies are a business’s key to being successful with customers and continuous growth.

Outsource Sydney has highlighted three simple sales strategies that businesses can and should implement into their business.

Know where your sales come from: Research shows that 80% of a company’s future profits comes from just 20% of their existing customers but most firms ignore this fact and focus on expensive marketing schemes to attract new customers. Instead, businesses should focus on their loyal customers ensuring that they renew a service or are offered a new product first. A customer who has already used the firm is much more likely to buy from the brand than a new customer.

Build a database: It is reported that firms waste 80% of their customer data. This lack of knowledge causes revenue leakage, organizational inefficiency and loss of sales force productivity. Keeping a record of who buys what and when and how they enjoyed the experience with the brand is something that all firms can do. This can help the sales team know when they should be offering renewals and to who.

Use your knowledge of previous customers: Once a brand has a database it can uncover not only service expiration dates to power renewal sales, but it can also identify buying trends and identify a profile for the ideal target demographic. This will provide the brand with opportunities to up-sell and cross-sell to existing customers as well as target new customers that fit within the target market and are most likely to buy. Look for trends that help to zero in on identifying the right offer for the right customer at the right time.

Outsource Sydney is a direct marketing firm that specialises in creating personalised quality results between their clients and their consumers through face-to-face acquisitions and promoting. They take their clients’ products and services directly to the consumer which builds lasting relationships and generates loyal customers. Outsource Sydney’s continued growth is down to their professional approach, their marketing systems, their ability to deliver unparalleled results and their ability to continuously develop working sales strategies.