Out of Home International and Radio Yorkshire tune in to Leeds

Out of Home International is working with Plantagenet Media Services to ensure that the city of Leeds is tuning in to Radio Yorkshire.

Launching on June 2nd, 6 sheet billboards will feature in prominent locations throughout Leeds in a two week campaign to promote the station and its services.

A range of bold, striking designs feature different quotes from listeners explaining why they enjoy the station. Each listener’s name and location is included under the quote to add a sense of human interest and personality to the campaign. The adverts boldly read: “DAB. Online. TV, Radio Yorkshire”, under the image of a colour-illuminated speaker.

Quotes include: “Terrace Talk and Total Football are my new favourite footy shows”, and “There’s nothing I like more than waking up with Trevor”.

The Radio Yorkshire website address and a QR code are included as a call-to-action for audiences to discover more about the station.

Lee Dentith, CEO of Out of Home International’s parent company Media Agency Group, said:
“Six sheet billboard advertising is an effective way to communicate a brand to audiences on the move. Strategically placed in high footfall locations, these billboards will help create a real presence for Radio Yorkshire across Leeds.”