Model Britain has formally transitioned from concept to structured delivery with the convening of its inaugural Advisory Board.

FOR IMMEDIATE RELEASE

Model Britain Announces the Establishment of Its New Advisory Board - 20 February 2026

Model Britain has formally transitioned from concept to structured delivery with the convening

of its inaugural Advisory Board. This milestone establishes the governance framework for a

project set to become one of the UK’s most ambitious cultural and educational attractions.

Model Britain’s vision is to Explore, Imagine, Inspire. The project will be a large-scale,

permanent indoor miniature attraction celebrating British history, innovation, and landscapes.

Developed at substantial national scale, it is designed to operate at significant visitor capacity

and to offer an immersive experience that blends excitement with deep educational value for

children and adults alike.

The attraction will include a structured education programme aligned to national curriculum

themes, supporting history, geography, design and technology, and STEM learning for school

groups nationwide. The project enters development at a time of renewed national focus on the

UK’s experience economy and regional tourism growth, positioning Model Britain to contribute

meaningfully to both cultural and economic priorities.

An Advisory Board with National-Level Expertise

Model Britain’s Advisory Board brings together senior leaders who have shaped some of the

UK’s most significant visitor destinations, global brands, and cultural institutions:

Gary McCauley – Founder and CEO: Originator of the Model Britain concept, leading the

project from initial design through to structured national delivery.

Peter Moore OBE – Chair: Former Managing Director of Center Parcs UK and Director of

Marketing and Repositioning at Alton Towers. Awarded an OBE for services to tourism and

former Board Member of VisitEngland.

Martin Grieve – Financial Oversight: Former senior finance executive at Unilever and Reckitt,

with national and global divisional CFO experience and corporate finance leadership expertise

across capital allocation, investment strategy, and governance.

John F. D. Hoy FRICS – Heritage & Destination Strategy: Former Chief Executive of Blenheim

Palace and Castle Howard, current Chair of Silverstone Museum, former VisitEngland Board

Member, and Fellow of the Royal Institution of Chartered Surveyors.

Mark Jones – Visitor Operations: Former UK Operations Director at Center Parcs and

Operations Director at the Eden Project, with extensive experience managing large-scale, highvolume visitor attractions.

Alex Mawer – Marketing & Brand Strategy: Marketing & Brand Strategy: Former Global

Marketing Director at the LEGO Group with oversight of LEGOLAND attractions, former

Marketing Director of VisitEngland and current Board Member of the Wildfowl & Wetlands Trust

(WWT).

Simon Kohler – Models & Hobbies: Former Marketing & Development Director at Hornby

Hobbies, instrumental in revitalising iconic British brands including Hornby Railways,

Scalextric, and Airfix.

Together, the Advisory Board provides strategic oversight across governance, finance,

operations, brand, tourism attractions, heritage, and sector engagement.

Leadership Commentary

Peter Moore OBE, Chair of Model Britain, said:

“Model Britain represents a rare opportunity to create a national institution that blends

heritage, education, and innovation. Establishing strong governance at this stage ensures the

project is developed with the rigour, integrity, and long-term ambition required for an attraction

of this scale.”

Gary McCauley, Founder and CEO, added:

“This milestone marks the transition from long-held vision to disciplined delivery. With the

experience of the Advisory Board now formally guiding the project, we are ensuring that each

stage of development is approached with clarity, realism, and strong governance.”

Looking Ahead

The project team is currently assessing a number of strategically significant UK locations with

strong infrastructure and national connectivity. Model Britain is also actively engaging with

strategic partners across the technology, heritage, travel, and education sectors who share a

vision for celebrating British innovation at scale. A formal opening timeline will be confirmed

following site acquisition and planning approval.

Notes to Editors

About Model Britain

Model Britain is a pioneering national project dedicated to creating a world-class, large-scale

indoor miniature attraction. By blending traditional craftsmanship with cutting-edge

technology, it aims to showcase the UK’s rich history, diverse landscapes, and spirit of

innovation. The project is designed to serve families, schools, tourists, and international

visitors.

For more information, visit:

www.modelbritain.co.uk