Hyundai Motor Announces The Opening Of The Inaugural Hyundai Commission At Tate Modern


News provided by Pressat Wire on Monday 12th Oct 2015



Hyundai Motor and Tate Modern today unveiled the inaugural Hyundai Commission in the Turbine Hall, the world-famous exhibition space at the heart of Great Britain's national gallery of modern and contemporary art.

The Hyundai Commission will be part of a unique long-term partnership - running until 2025 - between Tate and Hyundai Motor. To mark the start of the partnership, Hyundai Motor supported significant acquisition of works by Korean artist Nam June Paik (1932 - 2006) in November of 2014. Spanning the 40-year career of the pioneering video artist, nine of his creations are now on display at Tate Modern.

Created by conceptual artist, Abraham Cruzvillegas (b.1968, Mexico City), 'Empty Lot' is the first in a new series of annual site-specific commissions by renowned international artists. The Turbine Hall's new large sculpture provokes questions about the city and nature, as well as wider ideas of chance, change, and hope.

Consisting of two stepped triangular platforms that extend across Tate Modern's iconic Turbine Hall, the sculpture invites visitors to wander through the supporting scaffolding and explore underneath the platforms, and also view the work from above on the Turbine Hall bridge. The platforms hold a geometric grid of 240 wooden planters filled with compost and over 23 tonnes of soil collected from parks and gardens all across London from Peckham Rye to Regent's Park.

“I believe our work at Hyundai Motor goes beyond creating cars, as they are no longer simply a mode of transportation but an integral part of connecting our lives,” said Euisun Chung, Hyundai Motor Company Vice Chairman. “In a collaborative spirit with Tate, we are eager to foster meaningful interaction and want to create inspiring moments.”

Abraham Cruzvillegas is best known for creating sculptural works from local objects, some found, some bought. For the duration of the project, the soil will be lit by lampposts constructed by the artist using materials from skips and building sites around Tate. Nothing has been planted by the artist, but flowers, mushrooms, and other greenery may grow depending on what seeds or bulbs have found their way into the soil. Cruzvillegas explores ideas of unpredictability and hope, inviting visitors to see the sculpture changing from one week to the next. In the middle of a busy commercial area of London, the 'empty lot' is a space where nothing is produced but where change might happen.

Many of the artist's interests are embodied in this project, from seed bombing and guerrilla gardening to ancient 'chinampas', small grids of earth used to grow corn, peppers and tomatoes in the area that later became Mexico City. The triangular shape evokes a giant compass, pointing east and west, but also recalls the strong diagonals used by Russian avant-garde artists such as El Lissitsky and the work of the visionary architect Buckminster Fuller whose geodesic dome designs comprised intersecting triangular elements.

During the 1990s and 2000s, Cruzvillegas was among the key figures of a new wave of artists in Mexico. For the past few years, he has created a body of work under the title 'Autoconstrucción' or 'self-construction', a term that usually refers to the way Mexicans of his parents' generation, arriving in the capital from rural areas in the 1960s, built their own houses in stages, improvising with whatever materials they could source.

Cruzvillegas was born in 1968 in Mexico City, where he continues to live and work. He is represented in several major museum collections, including Tate and MoMA, New York, and in recent years his work has been exhibited at Haus der Kunst, Munich (2014); Walker Art Center, Minneapolis (2013); and Modern Art Oxford (2011).

To offer better access to experiencing art, Hyundai Motor has also initiated partnerships with the National Museum of Modern and Contemporary Art Korea (MMCA), the Los Angeles County Museum of Art (LACMA) and Bloomberg. With MMCA, Hyundai Motor offers a decade long platform for Korean artists. At the Los Angeles County Museum of Art, The Hyundai Project explores two significant fields - Art + Technology and Korean Art Scholarship - through acquisitions, exhibitions, and publications. Brilliant Ideas looks at some of the most exciting artists to extend ground breaking ideas to the international audience in collaboration with Bloomberg. Hyundai Motor will continue its support for the global art communities with a strong belief in the need to enable creative experiences in all areas of the world.

The iconic Turbine Hall measures an impressive 35 meters in height by 152 meters in length and has hosted some of the most memorable and acclaimed works of contemporary art. The magnificent installations, specially commissioned for the space, have delivered dramatic experiences to an audience of millions while changing perceptions of art. The annual Hyundai Commission allows global artists to take on the challenge of interpreting the unique atmosphere of the Turbine Hall while inviting the audience to witness how art evolves throughout a decade.

-Ends-

About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2014, sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world's first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.

More information about Hyundai Motor and its products can be found at:

http://worldwide.hyundai.com or http://globalpr.hyundai.com/prCenter/main.do

About Hyundai Motor UK

Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top manufacturers in the UK and last year sold a record 82,159 vehicles. Hyundai Motor UK employs over 3000 people through its UK operations and dealer network.

Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai's industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available atwww.hyundai.co.uk.

Follow us on Twitter @Hyundai_UK_PR

For individual information please contact:

Natasha Waddington
Head of PR
01494 428646
07771 975692
natasha.waddington@hyundai-car.co.uk

Laura King
Senior Manager, Brand PR
01494 428685
07817 264224
laura.king@hyundai-car.co.uk

Rachel Goodwin
Press Officer
01494 428721
07860 188073
rachel.goodwin@hyundai-car.co.uk

Sarah Saunders
PR Administrator (Press Fleet)
01494 428617
07812 086167
sarah.saunders@hyundai-car.co.uk

Press release distributed by Pressat on behalf of Pressat Wire, on Monday 12 October, 2015. For more information subscribe and follow https://pressat.co.uk/


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Hyundai Motor Announces The Opening Of The Inaugural Hyundai Commission At Tate Modern

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