EE Launches 4G+ Network in Central London

Commenting on the news that EE switched on its 4G+ network in central London today, Ernest Doku, mobiles expert at uSwitch.com, says:

"It's fair to say that most consumers are only just getting their heads around 4G, and now it looks like 4G+ is here. With the world's fastest mobile speeds now available in London, the UK can finally jostle on the world stage as a leader in connectivity.

"It's a unique opportunity for EE, putting them in an exclusive position within the market and allowing the network to flex its 4G muscles and make the most of the spectrum at its disposal. While it only covers a small area, and a small range of devices, it's an exciting start for 4G+ and proof of concept for those lucky enough to work in the Square Mile.

"We may eventually see the same tech deliver speeds faster than fixed line broadband in the UK, which could be a life changing concept for those people stranded by a painfully slow rural rollout. Hopefully, these new developments will start to bring a range of innovative new services to the fore.

"Other networks will have a tough job ahead of them if they are to keep pace - with the key areas for competition including services, value adds and customer preference. Handset fatigue has already set in, and despite Samsung phones being at the forefront of tech with compatibility for Cat. 6, their recent performance is seriously lagging and more manufacturers will need to step up to the plate if 4G+ is to be successful.

"EE has already blazed a trail in 4G availability and speed; now the combination of USPs and more competitive pricing will increasingly be the decisive factors people look for when choosing a network."

For further information please contact:

Lucy Smart, uSwitch.com on 0207 148 4663 or lucy.smart@uswitch.com

Lara Bunston, Rhizome PR on 020 7297 3166 or lara@rhizomepr.com

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