BMW DRIVES OUR DESIRE TO GO TOPLESS


News provided by Pressat Wire on Wednesday 13th May 2015



As the weather picks ups, hundreds of thousands of motorists turn their attention to Auto Trader and the lure of top down motoring. Searches for convertible cars on the UK's largest digital automotive marketplace have soared. And the top ten searches in the last four weeks have been dominated by gorgeous German models.

BMW reigned supreme in the top-down, top ten. Five models took their place in the list, with the BMW 3 Series commanding number one spot. Auto Trader hosted more than half a million searches for the 3 Series Convertible, more than three times as many as the Mercedes-Benz E Class in second spot. In all, it was exclusively German models that featured in the top ten, with Porsche and Audi filling the rest of the places.

"The UK is the second largest market for convertibles in Europe, ironically behind Germany," commented Nick King Auto Trader's Market Research Director. "But sales of convertible cars here account for more than in Spain, France and Italy combined. When the sun comes out, we can't wait to share in the good weather – and it seems that more of us than ever see rather beautiful Germans as the way to do this out on the road."

Top Ten Convertible Searches on Auto Trader in last four weeks


MakeModelUsed Car Search Count
1BMW3 SERIES558,487
2MERCEDES-BENZE CLASS153,958
3AUDIA5128,130
4BMW1 SERIES111,239
5BMW6 SERIES102,187
6BMWM395,146
7AUDITT94,669
8PORSCHE91192,950
9MERCEDES-BENZCLK83,653
10BMWZ455,641

Ends

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

Press release distributed by Pressat on behalf of Pressat Wire, on Wednesday 13 May, 2015. For more information subscribe and follow https://pressat.co.uk/


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BMW DRIVES OUR DESIRE TO GO TOPLESS

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