As The Traitors fever grips the nation once more, party experts Poptop reveal a rise in killer immersive events.

The meteoric success of this television hit hasn’t just reignited a love for appointment television, but also for meaningful moments that connect us with friends, suggests Poptop.

As anticipation builds for the premiere of The Celebrity Traitors this week, the demand for immersive, high-stakes party experiences is soaring along with it. That’s according to leading event planning platform, Poptop, who today revealed a brace of Traitors-themed live party experiences that are currently exploding in popularity through their online marketplace.

The runaway success of the murderous reality series has tapped into a wider social trend seen throughout the party planning industry: a desire for social gatherings that bring people together, and take guests beyond the ordinary in the process.

The rise of event-tainment

Since its first UK series, The Traitors has become a seismic hit on TV screens worldwide. This gothic-inspired game of murder on steroids is now ‘appointment television’ for millions - the Holy Grail for traditional television networks in the age of streaming. When almost every show in existence lies at their fingertips, convincing viewers to tune in at a given date and time is an almost impossible task - yet it's one that The Traitors continues to accomplish year on year.

This popularity ultimately bleeds into other forms of media and entertainment, with avid fans keen to live out these nail-biting moments for themselves. This desire for event-tainment is being witnessed across the events industry in 2025. “We’ve seen a clear shift in the market,” says Eugene Shestopal, CEO of Poptop. “People aren’t just looking for a good time; they’re looking for a great story.” This is particularly true when it comes to the popularity of a show like The Traitors. Eugene explains;

“The moment the first series aired, we started getting requests. Corporate clients, in particular, are looking for seriously head-turning Christmas parties and team-building events that promote collaboration and offer a point of difference to the standard boozy work party. These new Traitors experiences on our platform meet that demand head-on.”

A Killer Immersive Party

In the age of the story-driven party, it's not enough to simply turn down the lights and tap someone on the shoulder. Guests want to fully commit to the experience - leaving with the sense they’ve spent the night at The Traitors castle themselves.

Innovative event suppliers like those featured on the pages of Poptop are making it easy for party planners to create genuinely immersive experiences like this. Professional actors lead the fun, leading guests through a structured storyline, and orchestrating each roundtable and banishment. There’s customisable challenges, designed to encourage collaboration between attendees - a particular highlight for corporate bookers. And full event production including custom props and decoration adds to the tension, and completes the party atmosphere.

Whether it's the centrepiece of a New Years party, a series-finale watchalong, or a brilliantly fun corporate event, these Traitors-themed events - and similar story-led party experiences - promise laughs, connection, and an unforgettable evening of fun with friends.

EXPLORE POPTOP’S TRAITORS-THEMED EXPERIENCES:

The Betrayers: A Traitors-themed evening of muder and intrigue led by a team of professional actors.

A Game of Strategy & Deceit: navigate a world of tension, deception and strategy to unmask the murderer!

ABOUT POPTOP

At Poptop, we inspire party-planners with extraordinary services and experiences from some of the UK’s best events suppliers. Our unique ‘Live Pricing & Availability’ technology makes planning parties straightforward and fun - removing the stress from event planning and creating a seamless booking experience from start to finish. Over 85k events have been planned with Poptop - making us one of the largest party planning platforms in the UK.