Ace8 media reveal ways to use social media to improve customer service

If you know what you’re doing, social media can be an easy and cost-effective way to improve your customer service, especially for small firms and in turn improve your company brand reports top Irish sales and marketing firm Ace8 media.

Ace8 Media believe that as your company grows, you need to make sure that you are also developing a loyal customer base. If you are unsure how to approach social media, take a look at your competitors to get an idea of how other businesses do it. Then aim to do it better.

Ace8 Media reports that the best way to ensure your customer service remains consistent throughout your company and social media platforms is by developing clear company values and social media policies. Ensure your employees are properly trained and that they have the ability to deal with issues as they arise. This way you can guarantee your online presence is consistent.

By maintaining active social media profiles, you will have a platform on which to connect and interact with your customers. Be a person, not a faceless brand. Your customers want to talk to real people and this is often where small businesses have the edge over bigger competitor’s reports Ace8 media. By really engaging with your customers you can get a better understanding of the people who use your products. Use this to provide a personalised service that will exceed your customers' expectations.

Ace8 Media reveal that when you receive an enquiry; make sure that it is dealt with quickly and professionally. When dealing with a customer, be genuine and polite. Talking to customer will give an opportunity to learn and develop. You should encourage your customers to give feedback and take on board any suggestions that they have to offer.

Ace8 Media reveal that it is important to give advice and share your expertise and experience. Produce interesting and useful content that you can use for your company’s blog. If you do start a blog, make sure that you update it consistently and frequently. Your posts can then be promoted on your social media channels and used to kick-start meaningful conversations.