92G/KM TDI AND 99G/KM PETROL STARS JOIN NEW AUDI A1 RANGE

New three-cylinder petrol engine joins updated A1 range polished by styling revisions, equipment upgrades and efficiency gains.

• New A1 and A1 Sportback ranges priced from £15,390 OTR to £21,640 OTR available to order from late November – first deliveries in spring 2015
• S1 and S1 Sportback with equipment enhancements also available priced from £25,380 OTR to £26,110 OTR
• Styling revisions inside and out, more equipment, new or improved engines including 1.6 TDI now offering up to 80.7mpg with 92g/km output (manual) and new 1.0 TFSI three-cylinder emitting 99g/km
• A1 1.0 TFSI available to order in spring 2015 priced from £14,315 – first deliveries in summer
• 7-speed S tronic now for all variants, including 1.6 TDI
• More equipment across SE, Sport and S line specification levels, improved option packs

The new Audi A1 and A1 Sportback which open for UK ordering later this month have an impressive pedigree. In 2010 their predecessors were born of a refusal to compromise in the translation of everything that defines the largest Audi models into the premium brand's smallest and most accessible car, helping to make them the choice of over 500,000 customers worldwide since that point. The latest range, the first examples of which will reach the UK next spring, features exterior and interior styling enhancements, specification upgrades and new or improved engines, including in the longer term the first ever three-cylinder petrol unit in the Audi range. These improve fuel economy by up to eight per cent and trim CO2 output to as little as 92g/km.

With its sharp yet clean lines, balanced proportions and distinctive detailing the A1 already cuts an imposing figure on the road which belies its size. The latest versions of the three-door and five-door Sportback build on this with the help of a new flatter and wider singleframe grille, new bumpers, new standard alloy wheel designs and a choice of new colours.

Powering the first UK-bound versions of these new models will be a choice of two TFSI petrol engines or a TDI diesel which are now compliant with the latest EU6 emissions regulations and which offer more power, improved economy and in the majority of cases lower emissions than their predecessors. The petrol duo comprises two versions of the turbocharged 1.4-litre TFSI – the 'standard' unit with power up from 122PS to 125PS and CO2 down from 124g/km to 115g and the 'Cylinder-on-Demand' alternative now offering 150PS with CO2 output of 112g/km.

The 1.6 TDI retains its place as the efficiency trailblazer in the range, with CO2 output in this latest version reduced from 99g/km to 92g/km in both body styles and economy potential increased from 74.3mpg to up to 80.7mpg according to the combined cycle test.

99g/km from new 1.0-litre three-cylinder TFSI

In the spring of 2015 a new turbocharged and directly injected petrol engine - the first with a three-cylinder configuration ever to feature in the Audi range – will become available in the UK, and will come closer than ever to achieving TDI-style frugality. Provisional data for the A1 1.0 TFSI indicates that it will be capable of returning at least 60mpg with CO2 emissions of 99g/km, yet with 95PS – a 6PS increase over the 1.2 TFSI that it replaces – will also deliver suitably peppy performance.

Depending on version, all engines will be linked to either a five-speed or six-speed manual transmission as standard, and for the first time all, including the 1.6 TDI, will also be available with the option of a seven-speed S tronic twin-clutch automatic transmission.

As before, the SE, Sport and S line specification levels that make up the latest UK range feature specific suspension set-ups – SE versions run on more comfort-oriented dynamic suspension, Sport models have a firmer sports configuration which has been revised to increase its absorbency and S line versions ride even lower on S line sports suspension. Customers choosing the Sport option can dial back to the even more supple dynamic suspension at no cost if preferred, and the set-up in S line versions can also be taken back one or two steps to either the 'standard' sports suspension or the dynamic suspension, also at no cost.

Alternatively, to extract every last ounce of agility, control and composure available from this accomplished chassis a new suspension option including adjustable dampers is also now available for Sport models and above.

The steering has also received an upgrade as part of the package of improvements for the latest range. The new electromechanical system provides the driver with optimal assistance in all driving situations, reducing its assistance as vehicle speed increases.

Audi drive select now standard from Sport upwards

Both the steering and the optional suspension with adjustable damping are controllable via the Audi drive select adaptive dynamics system, which is a new standard feature for A1 Sport models upwards. It allows the driver to vary the weighting or the damping characteristics across three modes – auto, dynamic and efficiency – and it can also adjust the operating parameters of the engine and the S tronic transmission, where this is fitted.

In the spacious and sophisticated interior the ambiance has also been lifted even further by additional chrome and high gloss black detailing, new upholstery choices including an Alcantara and leather blend and new upholstery colours, such as Laser blue for Sport models and Rotor grey for S line models, which until now have had an exclusively black finish.

Features common to all versions include alloy wheels, remote central locking, air conditioning, electric front windows and mirrors and a six-speaker single CD audio system with auxiliary iPod connection linked to a 6.5-inch retractable display. A secondary collision brake assist system also now joins this list for the latest range, which can initiate automatic braking to reduce the risks of skidding and additional collisions during an accident.

The latest Sport models now include Audi drive select plus the Audi Music Interface and preparation for SD card-based navigation, and already featured upgrades such as larger 16-inch wheels, sports suspension, sports seats, Bluetooth mobile phone preparation and a Driver's Information System

On top of this, S line versions now benefit from standard xenon headlamps with LED daytime running lights and LED rear lights, further enhancing an additional specification which already included 17-inch alloy wheels, exclusive S line exterior styling and interior detailing, S line sports suspension and leather and cloth combination upholstery.

To these already extensive equipment lists customers can add an array of high-end options, including three cost effective packages which are either newly created for the latest range or further enhanced by additional items.

The Tech pack now includes Audi connect to bring numerous internet-based services to the car, and already offered the Audi Music Interface and MMI navigation plus combining a 40GB hard drive for upgraded navigation and music storage with a higher resolution colour monitor.

The Comfort pack adds a Driver's Information System and a high beam assistant for automatic activation and deactivation of main beam headlights when sensors detect leading or oncoming traffic. It already included cruise control, an auto-dimming rear view mirror and sensors for parking (at the rear), headlights and wipers.

The Audi S1 and S1 Sportback

The Audi S1 and S1 Sportback with 231PS and quattro permanent all‑wheel drive remain as the performance flagships of the new range. Their 2.0 TFSI engine produces 231PS and 370 Nm (272.9 lbft) of torque, enabling the three-door version to sprint from rest to 62mph in 5.8 seconds (Sportback 5.9) and to reach a top speed of 155mph.

The quattro permanent all-wheel drive system transfers engine power to all four wheels, and the S specific sports suspension with its specially developed pivot bearings at the front and a sophisticated four‑link rear set-up deliver outstanding dynamic performance. Audi drive select and adjustable shock absorbers are standard.

Exterior and interior details emphasise the position which the S1 and S1 Sportback hold in their segment, as does their extensive specification, which now also includes the Audi Music Interface and navigation preparation in line with Sport and S line versions.

– End –

Picture caption

Small wonder from Audi – Updated by styling and equipment enhancements, the new Audi A1 range becomes available in the UK later this month, including a revised TDI version offering up to 80.7mpg with 92g/km of CO2 and a new three-cylinder, 99g/km TFSI petrol model.

The new Audi A1 – UK OTR pricing – three-door models

1.0 TFSI
SE £14,315Sport £16,290S linen/a
1.6 TDI 115PS
SE£15,390Sport £17,365S line£19,360
1.4 TFSI 125PS
SE n/aSport£16,690S line£18,685
1.4 TFSI 150PS COD
SEn/aSport n/aS line£19,480

Premium for Sportback £620

Premium for S tronic transmission £1,540

Note to Editors

In 2013 Audi achieved best ever worldwide sales of 1,575,500 cars, an 8.3 per cent improvement over 2012. Sales in the UK increased by 14.9 per cent year-on-year to 142,020 cars, establishing another record and elevating the brand to the lead position in sales terms in the premium sector for the first time. To maintain this strong performance the brand plans to invest around €22 billion – mainly in new products and sustainable technologies - between now and 2018. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility. This philosophy also applies to the brand's sports car racing activities, in which Audi made history in 2012 by winning the Le Mans 24-hour race using pioneering hybrid diesel technology in the R18 e-tron quattro. It went on to repeat the performance in the 2013 and 2014 races, taking the total number of Audi victories there to 13.

For further information please contact:

Robin Davies, Telephone: 01908 601407Product Affairs Manager e-mail: robin.davies@audi.co.uk Alex Fisk,Telephone: 01908 601980Digital Press Officere-mail: alex.fisk@audi.co.uk Jo Davis,Telephone: 01908 601629Media Relations Managere-mail: joanne.davis@audi.co.uk Camilla Scanes, Telephone: 01908 601688Press Events Executive e-mail: camilla.scanes@audi.co.uk Jon Zammett, Telephone: 01908 601455Head of Public Relations e-mail: jon.zammett@audi.co.uk