Get your weekly dose of PR goodness from this weeks “PR Beat”

Halloween is now the 3rd biggest holiday season in the UK with experts predicting retail sales to flood over £400 million. That’s an incredible 25% increase on last year.

With only 15 days to go it’s time to get your last minute festive PR in front of the right crowd.

Marketing is the process by which a business promotes its services or goods in the hopes of creating interest, buzz and ultimately sales! Granted, a good product speaks for itself, but that doesn’t mean you shouldn’t help it shout a little louder! That’s where different marketing campaigns and techniques come into play.

A marketing strategy can be as easy or hard as you make it and there really are no boundaries as to the amount of money that can be thrown at it. However, the underlying factor remains the same; its importance is axiomatic.