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Jewellery Hygiene: Experts at Goldsmiths Explain How To Clean Your Jewellery & Watches

Wednesday 25 November, 2020

A fifth of UK adults (20%) have admitted to never cleaning their jewellery - including watches and rings - according to latest research from luxury UK jewellery retailer Goldsmiths

Most UK adults also don’t remove jewellery or watches when baking and cooking (69%), whilst doing DIY and decorating (68%) and whilst at the gym or when working out (66%), potentially leading to a build up of residue, dust and germs. 




Of those who have cleaned their jewellery, just one in ten (9%) opted to take their beloved pieces to a jewellers to have them professionally cleaned, with almost two thirds (63%) choosing to clean items themselves, at home.


The most popular at-home jewellery cleaning method was wiping with a soft cloth (23%), closely followed by a simple mix of soap and water (15%). Just over one in ten (12%) had used specific care jewellery care products.

Other DIY cleaning methods involved using items found around the home, including Coca Cola, spirits such as gin, and toothpaste. But which ones truly work, and which ones should be avoided at all cost?



Whilst cleaning your jewellery at home is typically safe to do and will not damage the items, experts at Goldsmiths advise that it is essential to use the correct products and methods. Failing to do so can lead to damage, which could be may to repair.




































Type of Jewellery



How often should it be cleaned



Gold



Once a week



Silver



Once a week



Platinum



Polish every few weeks, but every 6 months for a professional clean



Diamonds



A light clean every 2-3 weeks / a thorough clean every 6 months



Semi-Precious Stones



Once a week



Costume Jewellery



Once every few months/when it starts to look dull



Pearls



Wipe clean after every wear





Of course, there are jewellery care products that have been specially designed with each jewellery type in mind as well. Experts advise that these are certainly worth the investment to ensure the longevity of your items of jewellery.



Craig Bolton, Executive Director from Goldsmiths commented on the findings


“From watches to engagement rings, our jewellery pieces are often some of our most prized possessions and as such are privy to plenty of wear and tear owing to our busy lifestyles. Despite this, they can often be some of our most overlooked items when it comes to cleaning.


“To ensure the longevity of jewellery and keep tarnishing and scratches to a minimum, it’s imperative it is that you keep up with a regular jewellery cleaning regime which should be undertaken more frequently than a lot of UK adults had admitted to doing, whether done at home, or making use of a specialist jewellery cleaning service to do the cleaning for you.


“This will not only assist with keeping your favourite pieces clean, but also helps to ensure the longevity of your jewellery and will keep them looking their most beautiful if cleaned with the right tools and equipment.”

For more information and cleaning production recommendations, please visit: https://www.goldsmiths.co.uk/c/Cleaning-Products/



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