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Creative Virtual introduces Gluon, the new version of its V-Person Technology

Tuesday 16 May, 2023




London, UK 16 May 2023 – Creative Virtual, a leading conversational AI company that enables businesses to deliver seamless, personalised digital support to customers, employees and contact centre agents has today released Gluon, a new version of its V-PersonTM technology. Powering Creative Virtual’s V-PortalTM and V-Person product suites, the Gluon release has new technical capabilities and provides a better user experience.


Driven by the latest technology advances and customer feedback, this new version of the company’s V-Person technology makes it quicker and easier to build, deploy, and maintain effective conversational AI solutions in V-Portal with greater scalability, more advanced functionality and increased workflow flexibility.


“Technology is constantly advancing and as a leading player in conversational AI it’s imperative that we continue to embrace innovation and deliver real value to our customers,” says Chris Ezekiel, Founder and CEO, Creative Virtual.


The interface of Creative Virtual’s V-Portal platform has been redesigned, and updated features include secure single sign-on (SSO), customisable role-based authorisation, and native support for large language models (LLMs), including GPT.


Chris continues: “Although GPT, notably ChatGPT, has only recently gained mass market attention, GPT and other LLMs have been on the radar and subject to testing, discussion and research of our R&D team for several years.


“This foresight means that we are in a position, today, where our platform architecture integrates with LLMs and we can deliver real value to businesses using our V-Person solutions and who are wanting to leverage the latest technology to create better customer and employee experiences.”


The upgraded V-Portal platform supports low-code and no-code virtual agent development and maintenance, provides easier integration with contact centre platforms, customer relationship management, voice technologies and other third party systems, and supports real-time data streaming.


Whilst the Gluon release enhances and improves many of the features of the earlier version of the V-Portal platform, Creative Virtual is continuing its hybrid approach to creating conversational AI solutions. The company provides a signature blend of machine learning (ML) and a rules-based approach to natural language processing (NLP) so that there is not complete dependency on AI.


This chosen approach mitigates the concern of many businesses related to the risk of potential false information being shared.


“Our hybrid model differentiates our conversational AI platform from others on the market today and ensures that organisations remain in control to create accurate, reliable engagements at scale,” said Chris.


The Gluon release enables businesses to deliver accurate, highly personalised content based directly on customer preferences, and customers can interact with brands on the device and through the channel of their choosing. The secure design of the platform architecture provides the highest levels of security, data privacy and adherence to compliance standards.


Creative Virtual’s conversational AI solutions are designed to meet the variety of operational models, and support all cloud-based (public, private, hybrid) as well as on-premise delivery models.


“The Gluon release has improved our ability to deliver value to our customers. This is a new era of technological advancements, and with this release our customers can benefit immediately with the tools and capabilities to deliver better experiences to their customers and employees, in a responsible way,” concludes Chris.


Highlights of the Gluon release:




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