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National Geographic and ITB Berlin Announce World Legacy Awards Winners

Friday 6 March, 2015

The five winners of the 2015 National Geographic World Legacy Awards were announced today during a colorful awards ceremony held at ITB Berlin. A partnership between the National Geographic Society and ITB Berlin, the World Legacy Awards showcase the leading companies, organizations and destinations — ranging from hotels to ecolodges and from small islands to entire countries — that are driving the positive transformation of the travel industry based on National Geographic's work of inspiring people to care about the planet.

More than 150 entries were received, representing 56 countries across six continents. Winners and finalists in five categories were selected by 18 international judges led by Costas Christ, editor at large for National Geographic Traveler magazine and chairman of the World Legacy Awards. An on-site inspection to document sustainable tourism practices in action was part of the judging process.

Costas Christ said: "Tourism is based on selling cultural and natural heritage experiences, whether that is a trip to see Angkor Wat or a wildlife safari in Africa. With more than a billion international tourists last year, and the number growing, we must make sure that tourism is an opportunity and not a threat to the people and places travelers want to visit. The World Legacy Awards are about helping to lead the way forward."

Gary Knell, National Geographic Society president and chief executive officer, said: "National Geographic believes that when carefully planned and managed, tourism can be a powerful force for protecting the planet's fragile ecosystems and improving local livelihoods. The World Legacy Awards are about showcasing the visionaries in travel today who are committed to protecting our shared global heritage for future generations."

Dr. Martin Buck, director of Travel & Logistics at ITB Berlin, said: "As the world's leading travel trade show, we have committed ourselves to supporting human rights, social equality and environmental and climate protection for many years now. With the World Legacy Awards, we are supporting a program that honors travel industry leadership in socially and ecologically responsible tourism. This year's winners have impressively demonstrated how to achieve long-term success through sustainable tourism best practices."

The 2015 National Geographic World Legacy Awards winners and finalists are:

Earth ChangersRecognizing cutting-edge leadership in environmentally friendly business practices and green technology, from renewable energy and water conservation to zero-waste systems and carbon-emission reduction.

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Sense of PlaceRecognizing excellence in enhancing sense of place and authenticity, including support for the protection of historical monuments, archaeological sites, cultural events, indigenous heritage and artistic traditions.

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Finalists:

Conserving the Natural World — Recognizing outstanding support for the preservation of nature, restoring natural habitat and protecting rare and endangered species, whether on land or in the oceans.

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Finalists:

Engaging CommunitiesRecognizing direct and tangible economic and social benefits that improve local livelihoods, including training and capacity building, fair wages and benefits, community development, health care and education.

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Finalists:

Destination LeadershipRecognizing destination leadership, including cities, provinces, states, countries and regions that are demonstrating environmental best practices, protection of cultural and natural heritage, benefits to local communities and educating travelers on the principles of sustainability.

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The call for entries for the next World Legacy Awards starts June 1, 2015. For more information on the World Legacy Awards and this year's winners, go tonationalgeographic.com/worldlegacyawards/.

The World Legacy Awards recognizes its partners and sponsors. Partners are ITB Berlin and the Ministry of Tourism of Ecuador. Sponsors are Adventure World, a division of Travel Corporation; the TreadRight Foundation; and Nomadic Expeditions.

About the National Geographic Society

With a mission to inspire, illuminate and teach, the National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. The member-supported Society, which believes in the power of science, exploration and storytelling to change the world, reaches over 600 million people each month through its media platforms, products and events. National Geographic has funded more than 11,000 research, conservation and exploration projects, and its education programs promote geographic literacy. For more information, visitwww.nationalgeographic.com, and find us on Facebook, Twitter, Instagram,Google+, YouTube, LinkedIn and Pinterest.

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2015 is taking place March 4-9. From the Wednesday to the Friday, ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from the Wednesday to the Friday. It is the world's largest specialist convention for the industry. More details are available at www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2015, a total of 10,096 companies and organisations from 186 countries are exhibiting their products and services to more than 100,000 trade visitors from all over the world.

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