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Michael
Golden, Vice Chairman von The New York Times Company und frisch
gewählter Präsident von WAN-IFRA, Mathias Döpfner, Vorstandsvorsitzender
von Axel Springer und
Präsident des Bundesverbandes Deutscher Zeitungsverleger, Kevin Beatty,
CEO von dmg media (Daily Mail) aus Großbritannien, sowie Rajiv C.
Lochan, Managing Director und CEO der indischen Hindu Group – das
Programm der diesjährigen IFRA World Publishing Expo und der neuen DCX
Digital Content Expo besticht mit bedeutenden Medienpersönlichkeiten.
From 10 to 12 October 2017,
media-makers and opinion-formers from publishing companies as well as
corporate communication strategists will meet in Berlin, Germany.
Keynote speakers will give impulses for the future of the news media and
outline new publishing trends.
New
York Times: Successes through constant change
The
New York Times is one of the pioneers when it comes to innovative
approaches for the future of the news industry. The company proved that
readers will pay for good and meaningful content on the web:
subscriptions to both digital and print are on the rise. This surge is
not only based on high-quality journalism but also on new strategies,
such as a new customer approach. In his opening keynote speech on Tuesday, 10 October 2017,
Golden, who is also the newly elected President of WAN-IFRA, will
reveal how he helped lead the New York Times Company through multiple
periods of monumental change.
The Digital Powerhouse Axel Springer
Axel
Springer is Europe’s largest digital publishing house, with numerous
multimedia news brands, such as BILD, WELT and FAKT, and more than
15,000 employees. In the first quarter of this year, the company
reported that its digital media grew organically by 10.7
percent and it generated 80 percent of the group’s EBITDA. “Axel
Springer is no longer BILD with attached digital business”, says Mathias
Döpfner, CEO of Axel Springer. At the opening of the IFRA and DCX, he
will share his recipe for success and give an outlook on future
developments.
How the Daily Mail is growing its brand
Kevin
Beatty, CEO of dmg media, will also have his say at the conference
stage of IFRA / DCX in Berlin. He will explain how dmg media, publishers
of the Daily Mail, Metro and MailOnline – the world's largest
English-language newspaper website – has expanded globally, and how the
Daily Mail is continuing to grow its brand. “At the core is the
content”, emphasises Beatty. More than 800 journalists work only for
MailOnline that is updated at least every 30 minutes – 24 hours a day,
seven days a week. Beatty will give more clues about dmg’s approach,
which includes elements such as storytelling, sponsored content, branded
video or ad-searchable native
advertising.
Closing Keynote from India
Last, but not least, a guest from India will take centre stage on Thursday, October 12, 2017:
Rajiv C. Lochan, MD & CEO at Kasturi & Sons Ltd., a 138-year
old publishing company that belongs to The Hindu Group publications.
Prior to joining The Hindu Group, the managing director was a Partner
with McKinsey & Company and co-founded their Chennai branch. The
media pioneer from India is accustomed to thinking outside the box. For
example, he is active in the social sector in the areas of public
health and in financial inclusion. In Berlin, he will present young and
fresh ideas that
drive the growth-oriented media industry in India. His closing keynote
is thus also an outlook on how the media landscape will change around
the world in the future.
The three-day programme of the conferences called “Digital Media World” and “Print World”
offers a combination of best practice, trends, latest research results
and first-hand experience reports of international media experts from
publishing houses, newspaper printing companies and scientific
organisations. Attendance at the conferences is free of charge for all
trade fair visitors. In addition to the common IFRA/DCX conference
stage, where media executives from all over the world will speak, the
trade fairs also offer content stages, where exhibitors talk about new
tools, innovative products and services.
Further information and tickets are available at
www.ifra-dcx.com.
Distributed by Pressat
No media attached. Please contact Wildfowl & Wetland Trust for more information.