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How does face-to-face marketing fit into today’s digital world?

Tuesday 6 December, 2016

With technology changing the way we
consume information, Business Consulting, Josh Cote discusses the high demand
for face-to-face marketing campaigns.

Technology and digital content is
changing the way that people consume information; this is regardless of
demographic such as age, location and purchasing habits. Today, the digital
world has a much larger influence on marketing than it did 5 years ago.

About Josh Cote: http://www.joshcoteentrepreneur.com/

In 2015, adults in the USA spent an
average of nearly 2 hours a day consuming digital video content and 40 minutes
a day on Facebook (this is up from 30 minutes a day in 2011). 27% of the baby
boomer generation spend 20+ hours a week consuming content that is online. And
2014 marked the year that mobile use was greater than the use of desktop
computers. Today more than half of all
digital content consumed is done on a mobile device, and this is now the
leading source of internet access.

Despite the rise in technology and
digital platforms, the demand for direct face-to-face marketing has
skyrocketed. There is still a huge need for personalised in-person
interactions; technology may bring people together, but it seems it cannot
replace the face-to-face interaction with a potential customer that builds
trust.

Sales and Marketing Entrepreneur and
Business Consultant, Josh Cote, coaches SME's on how to improve customer
acquisition and retention. His
background is in face-to-face sales through business-to-business, events or
business-to-consumer. "To create the
most direct and personal link between clients and potential customers, offline
marketing must run in sync with a brand's digital approach," states Josh Cote.

The successful entrepreneur acknowledges
the rise and influence that technology and digital platforms have on marketing
strategies and encourages SMEs not to ignore these. Josh Cote adds, "We all know
there will always be a need for face-to-face interactions. However, we need to
help smaller businesses to embrace cross-channel marketing and use both digital
and offline marketing to their advantage." He concludes that marketers should pair the face-to-face experience with
live social media features to keep up to date with current trends and to
continue to build trust with consumers.

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Source:
http://derse.com/7-ways-to-position-face-to-face-marketing-in-a-digital-world/



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