Ad Urges Citizens to Adopt, Not Shop, to Help End Kitten Homelessness
London
– While the media is buzzing about the US presidential election, animal
shelters across the UK are struggling with the tail end of "kitten
season", in which countless felines born of all that springtime sexiness
show up in need of a home. That's why PETA is negotiating with local
outdoor advertisers in London (and
PETA US is doing the same in New York
City) to erect a purrvocative billboard
that features a frisky cat next to the words "Grab a Pussy! Adopt a Cat
From Your Local Shelter". The new non-partisan ad campaign aims to urge
citizens to choose the right catidate by electing to adopt one of the many homeless cats languishing in shelters and rescue centres.
"The
sensationalism of the US election has rendered many other important
issues invisible", says PETA Founder Ingrid Newkirk. "We hope this ad
will encourage people to think for a second about the
crisis facing cats and other animals and – if they have the time, love,
patience, and funds to do so – to consider opening their homes to one or
two beautiful cats from a shelter."
One
unspayed female cat and her offspring can lead to a staggering 370,000
kittens in just seven years. That's why PETA – whose motto reads, in
part, that "animals are not ours to abuse in any way" – would like to
remind all prospective guardians of cats to be sure to have them spayed
or neutered and to adopt from local shelters, not pet stores or
breeders, which add to the homeless-animal crisis.
For more information, please visit PETA.org.uk.
Distributed by Pressat