Genting Casinos, one of the largest gambling operators in the UK, has successfully renewed its five-star GamCare Certification, demonstrating an ongoing commitment to social responsibility and player protection across more than 40 casinos located from Edinburgh to Plymouth.
GamCare is the leading national provider of information, advice and support for problem gamblers, and also works with gambling operators to embed socially responsible gambling and player protection at the heart of their businesses.
GamCare Certification is a voluntary process of an independent audit assessment of the operator’s player protection measures and social responsibility standards, policy and practice. Certification is awarded to both online and land-based gambling companies that have successfully implemented player protection policy and practice relevant to their platform and gambling service.
Stella Dalton, Head of Education and Prevention at GamCare, says: “GamCare recognise the importance of acknowledging those organisations that achieve high standards of social responsibility and player protection. We also believe that it's important that players can identify companies that operate to these high standards. GamCare Certification is a quality mark that shows operators are offering relevant player protection tools for their customers to minimise risk of harm.”
Lynda Atkinson, Head of Social Responsibility at Genting UK, says: “We have always worked closely with GamCare and value their advice and expertise to ensure we are able to offer a great customer experience whilst minimising the risk of harm.”
Informed by extensive experience of problem gambling, the GamCare Code of Practice is regularly reviewed to ensure that it remains at the forefront of player protection and incorporates sustainable measures designed to strengthen social responsibility policy and practice, thereby minimising the risk of gambling-related harm.
For more information, visit www.gamcare.org.uk
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For more information or accompanying images please contact Catherine Sweet, Marketing and Communications Manager, at catherine.sweet@gamcare.org.uk or on 020 7801 7000.
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