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To offer even more benefits to its millions of retail customers,
European Marketing Distribution (EMD) is strengthening its presence in
Scandinavia. Following the recently announced integration of Swedish
retailer Axfood, Dagrofa from Denmark will become another EMD member of
the EMD Retail Group in 2026. Dagrofa has held an EMD share since 2002.
For clarification: While EMD and its member companies focus on the
procurement and marketing of successful private label products, the EMD
members united in the Retail Group also provide cross-border services
and marketing concepts in cooperation with leading multinational A-brand
manufacturers.
As part of the Retail Group, Dagrofa from Denmark will be working with
prominent and successful retail companies in their respective home
countries from 2026 onwards. Players such as the Euromadi Alfa Group
from Spain, ESD Italia, Superunie from the Netherlands, RTG
International from Germany, Axfood from Sweden and a new group of retail
companies from Poland are already involved in the Retail Group.
The core tasks for the members of the EMD Retail Group and the new
member Dagrofa are clearly defined: to promote and market established
and sought-after top brand products (including country-specific
innovations and variations of these A-brands) that are indispensable for
customers in international retail. The EMD Retail Group collaborates
with prominent industry manufacturers, including these well-known
A-brands.
Dagrofa is a major player in Denmark
With four supermarket formats: Spar, MENY, MinKoebmand and Let-Koeb,
Dagrofa is present in Denmark with 540 stores, having a market share in
the retail industry of close to 11% in Denmark. Dagrofa also has
considerable wholesale and foodservice business units with 30 Cash &
Carry stores.
The group brings into the EMD Retail Group an additional consumer
turnover of 2,8 billion Euros.
JesperBjerring, Chief Procurement Officer at Dagrofa, commented
on becoming part of the Retail Group: "Joining the EMD Retail Group is a
strategic move for Dagrofa. It provides us with access to new insights,
cross-border partnerships and robust international brand concepts that
will benefit both our customers and our independent retailers in
Denmark. The cooperative and value-oriented approach of the EMD Retail
Group is in perfect alignment with our long-term goal of being a modern
and trustworthy partner for the international A-brand industry."
Philippe Gruyters, Managing Director of EMDalso said: "With
Dagrofa from Denmark on board, we can further strengthen our cooperation
with the A-brand industry in Scandinavia, just like our already very
long history of successful cooperation on Private Label. With Dagrofa
and Axfood now we can further expand our strong offering in the highly
dynamic Scandinavian market.'
About EMD:
European Marketing Distribution AG, headquartered in Pfäffikon,
Switzerland, has been recognised in the consumer goods industry as an
efficient and powerful partner for fast-moving consumer goods (FMCG)
since 1989. In particular, it develops and procures highly efficient and
sustainably produced private label concepts for the benefit of
consumers. The EMD head office also supports and realises global
partnerships in the area of on-top agreements with the largest
international A-Brand manufacturers.
Including the associate member Lotte from South Korea, the EMD member
companies in Europe and Asia currently represent an external retail
consumer turnover of approx. 200 billion euros in 16 countries.
The member companies of European Marketing Distribution (EMD) are
active in the following markets:
Austria: MARKANT Netherlands: Superunie
Belgium: Colruyt Norway: Unil/NorgesGruppen
Czech Republic: MARKANT Portugal: EuromadiPort
Denmark: Dagrofa Slovakia: MARKANT
France: Francap South Korea: Lotte
Germany: RTG International Spain: Euromadi
Italy: ESD Italia Sweden: Dagab/Axfood
Luxemburg: Colruyt Switzerland: MARKANT
In addition to South Korea and Japan, associate member Lotte is also
active in the Vietnamese and Indonesian markets.
For further information:
Donati & Rosmanith
Uwe Rosmanith
Triq ir-Rumani, 3
Xlendi, XLN1431
Malta
Phone: +356 77362849
Phone: +49 171 9706644
uwe@rosmanith.de
rosmanith@bettercommunications.mt
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