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Barenakedfoods.
Now
recognised across the UK and beyond as a BBC Dragons' Den success
story, Barenaked Foods began life on a more modest scale. Owned and
developed by Ross Mendham, the business started life from a small
house in Norfolk, where around 200 packets of konjac noodles were
personally packed and posted by Ross and his wife Kelly. 7 years
later, Barenaked Foods are now available to buy in Tesco, Waitrose,
Morrisons and Sainsbury's, as well as online retailers Ocado and
Amazon UK. The Barenaked Foods brand can also be found in retailers
across Ireland, Australia and the Middle East while overall
distribution has now increased from 200 to 50,000 packets of pasta
per week.
Barenaked
Foods is also experiencing an increase in popularity on social media,
especially on the worldwide photo and video sharing network,
Instagram. The brand's audience has developed alongside current
trends for healthy eating, plant based or meat free meals and a
greater awareness of gluten free diets, which are essential for those
living with autoimmune disorders, including coeliac disease.
Barenaked Noodles and Rice have also caught the attention of celebrities and
influencers, who enjoy them as part of a balanced/restricted diet or
to aid their weight management plans. Current social media
influencers who are fans of the Barenaked Foods brand include Bella
Penfold (@bellapenfoldofficial),
Ricky Knight Junior (@ricky_knightjr), Christine Fox
Fitness (@fanny_foc_meh), LC Fit (@louiseec), Emily Eubank
(@emilyeubank), Bobby
Holland Hanton (@bobbydazler84) and Calum Best
(@calumbest). The Barenaked Foods fan list also
boasts a major Hollywood movie star....
Within
Ross' home county of Norfolk, Barenaked Foods are a key element of
nutritional meal preparation for members of the Knight family, who
are professional wrestlers. The movie 'Fighting with my Family' tells
the story of family member Paige's journey to becoming an WWE star.
Featuring Dwayne 'The Rock' Johnson,
the film was directed by Stephen Merchant and premiered at
the Sundance Film Festival in 2019.
Barenaked
Foods is proud to sponsor professional wrestler and current WAW UK
World Champion, Ricky Knight Junior (son of Roy Knight and grandson
of Ricky Knight Senior, both former Pro Wrestling champions). Earlier
this year, Ross invited Ricky Knight Junior over to Barenaked Foods
HQ for a chat and to do some cooking. To find out what happened, look
out for a fascinating new BBC documentary coming up in 2020.
Barenaked
Noodles and Rice are made using the Asian-grown konjac plant; a
miracle plant low in carbohydrates, sugar and calories. With a new
product in development and launching soon, Ross is looking forward to
another successful year.
He
says: “I'm
extremely proud of where Barenaked Foods is in the marketplace. BNF
has established itself as a big player in our category. it’s not
been easy though. I didn’t realise the industry I was getting into
was going to be so hard to crack but my determination & passion
together with the mentoring from Peter Jones' team and support from
fellow director and father in law Barry Gilham, enabled me to take
BNF to where it is now. I’m extremely excited for the future and
what other products we will be able to offer our consumers. I said
world domination when I got out of the den & that’s exactly
what I want for my brand”
Barenaked
Noodles are available
at Sainsbury's, Tesco, Morrisons, Waitrose, Ocado, Amazon UK and CLF
Distribution (trade only)
Barenaked
Protein Noodles
are available at Sainsbury's, Tesco and CLF Distribution (trade only)
Barenaked
Rice is
available at Sainsbury's, Morrisons, Waitrose, Ocado and Amazon UK.
Notes to Editors:
Barenaked Noodles, Rice and Protein Noodles all retail at £2.00 for 250g
Nutritional Information for Barenaked Noodles (per 100g drained product): Energy 12kcal, Protein 0.3g, Fat 0.1g, Carbohydrate 0.9g, Sugars 0.1g, Dietary Fibre 3.4g, Salt 0.02g
Nutritional Information for Barenaked Rice (per 100g drained product): Energy 12kcal, Protein 0.3g, Fat 0.1g, Carbohydrate 0.9g, Sugars 0.1, Dietary Fibre 3.4g, Salt 0.02g
Nutritional Information for Barenaked Protein Noodles (per 100g drained product): Energy 18kcal, Protein 2.7g, Fat: 0.1g, Carbohydrate 0.1g, Fibre 3.4g, Salt 0.02g, Sugars 0.1g
Follow Barenaked Foods on Twitter @barenakedfoods and on Instagram at @barenakedfoodsofficial
All Barenaked Foods products are approved by the Vegetarian Society and the Vegan Society
For samples of Barenaked Noodles, Rice or for more information please email hello@barenakedfood.co.uk
Distributed by Pressat