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Go Vegan World.
For the third year running, Exterion Ireland, the only
company that carry ads on bus and trains in Ireland, are refusing to run Go
Vegan World ads providing the public with information about the dairy industry.
Go Vegan World launched its animal rights and vegan
education advertising in Ireland three years ago. It now runs ads across the UK
as well as internationally. It is currently running a massive campaign consisting
of more than 2000 ads for Christmas and New Year in Ireland and the UK. The ads
feature pigs, turkeys and cows with messages such as: “Veganism = Recognising
Me as Someone, Not Something”; “Defenceless & Innocent Yet We Kill Them”; “It’s
Not A Personal Choice When Someone is Killed”, and “Dairy Takes Babies from
their Mothers”. The group states that the aim of the ads is to remind people
that the animals we eat, wear and use in other ways are capable of physical and
psychological feelings and, as a result, we do not have the right to use or
kill them.
The ads feature on buses, street signs, billboards and in
print outlets owned by several advertising companies.
However, some ads were rejected by Exterion Media, the
company contracted by Dublin Bus and Irish Rail to sell advertising space on
buses and in train stations. The ad in question
featured cows and calves and the statement “Dairy takes babies from their
mothers.” The same ads are published by other Irish advertising
companies and by Exterion Media in the UK.
Exterion
has failed to-provide specific reasons to Go Vegan World for refusing to run
the ad, citing only very broad grounds, “Might adversely affect the interest of
the site owner” and “Might result in Exterion Media being in breach of any of
its contractual obligations to a site owner,” but refusing to provide any
specifics.
Go Vegan World founder and director, Sandra Higgins, notes
that the Irish dairy industry runs large ad campaigns through Exterion Media in
Ireland. She says that “the refusal to carry Go Vegan World ads referring to
dairy points to a very unhealthy situation wherein the only company carrying
ads for Irish Bus and Rail appear to have a preferential concern for the Irish
dairy industry over the right of the public to the facts contained in our ads.”
“This refusal does a disservice to members of the public who have a right to the information contained in our ads.”
Distributed by Pressat