<![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/rss/ <![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/media/site/logo.png https://pressat.co.uk/rss/ en-gb Copyright: (C) Pressat Pressat <![CDATA[ What Paper Cups are Right for Your Business ]]> https://pressat.co.uk/releases/what-paper-cups-are-right-for-your-business-2a4347e85b423e7ccd9bff3c4cf7e4e2/ https://pressat.co.uk/releases/what-paper-cups-are-right-for-your-business-2a4347e85b423e7ccd9bff3c4cf7e4e2/ Thursday 28 November, 2019

Paper cups attract attention and many questions from customers. Customers are concerned about their safety, environmental impact, and usability of the cups.


Meanwhile, you are always on the lookout for the right paper cups that can meet all your customers’ expectations. When choosing paper cups, you ponder a lot on their cost, design, type, durability, and sustainability.


But have you found a credible solution in your quest? Most probably, NO!


We are here to enlighten you on paper cup types and the critical factors to take into account when choosing paper cups for your business.


Paper Cups Manufacturing


Many manufacturers are vague about the production, recyclability, and safety of their paper cups. Any information from them depicts their products as immaculate while tainting competitors.


Truth, paper cups manufacturing involves different raw materials’sources, production processes, and coating styles. Plus, innovations include only raw materials since paper cups are not a new concept.


Paper cups manufacturing started back in 1907 when a Boston lawyer envisioned a solution to counter cholera and diphtheria spread. Before, people had been sharing communal cups in public water drinking spots.


These conventional paper cups involve the use of virgin paper boards plus leak proof chemicals and a polyethylene plastic film to prevent leakages. Polyethylene plastic, though considered safe, can leach a toxic metalloid known as antimony into food and drinks.


Paper boards originate straight from harvested trees, thus the word “virgin.” You will find some paper manufacturers in proximity to forests and woodlands.


The chemicals and the bonded paper film make the paper cups so hard to recycle. The raw woods used in making thecups creates intense pressure on the environment through deforestation.


Disposable paper cups marketed as recyclable follow the conventional paper manufacturing style. They are the most used and account for 7 million coffee cups dumped in the UK daily.


Only 0.1 percent of disposable paper cups get recycled because of the cited challenges. More, recycling them is strenous because they require individual recycling machines and distinct processes.


There have been questions about whether styrofoam paper cups are a better alternative to disposable paper cups.


Styrofoam paper cups hail from polystyrene, a popular plastic used in all industries.


Styrene has harmful effects on human health, and when disposed of, it infiltrates water bodies endangering aquatic life.


Styrene harms caused Newyork, Seattle, Washington DC, Miami Beach, and San Diego to ban Styrofoam paper cups.


Expanded styrene is 100% recyclable. However, many recyclers don’t accept styrene into their plants because of its negative health impact on workers.


What About Biodegradable Paper Cups?


Biodegradable paper cups manufacturing involves the use of recycled paper boards. The cups can also get manufactured with renewable materials like corn and bamboo trees.


The biodegradable cups are food grade and comprise a PLA lamination to prevent leaks,


PLA is a bioplastic that comes from corn starch and sugarcane. It is bio-based and 100% biodegradable. Its two qualities allow microorganisms to break it into composites, water and carbon dioxide.


As a thermoplastic, manufacturers can remelt and reshape PLA into other products without losing its mechanical properties. During oxygenation, PLA does not release toxic fumes, meaning, it’s viable for applications in many safety-minded industries.


Types of Paper Cups


There are two primary types of paper cups. Knowing them will help you in making the right selection.


Single Wall Paper Cup


Single wall paper cups possess one layer of card, are light and friendly to use. Customers can use the cups for moderate hot and cold drinks because of their layer. They suit customers who love moderate heat coffee and takeaway coffee.


Single-walled paper cups are safe and comprise PLA coated film. They are therefore non-soggy. Remember, to issue customers cup sleeves when serving hot coffee with the cups.


You can find them in 4, 8, 12, 16oz sizes. Plus, theyhave sip lids.


Double Wall Paper Cup


Double wall paper cups brace two layers of insulation. The additional layer enhances rigidity and comfort when handling hot coffee.


Many businesses prefer double wall paper cups because they suit customers and are more efficient for takeaways.


The vacuum in between the insulation allows coffee to stay hot for long hours. Customers can, therefore, use the double wall paper cups when travelling over long distances, going for picnics, birthdays, weddings, and many other activities.


While making paper cup orders, remember to include paper coasters or paper sleeves to ensure you serve your customers well.


Factors to Consider When Choosing Paper Cups


You now have an in-depth understanding of paper cups, but that knowledge alone may not be adequate to make the right buying decision. There are more factors to consider when planning to buy paper cups.


Cost


Your primary goal is to make profits. Any paper cups that comprise millions of benefits but come at a high price may not be sustainable for your business. To get a bargain when buying paper cups, ensure you do solid background research and analyse all biodegradable paper cup suppliers and manufacturers.


Design


Paper cups are now a branding material, and their design is influential. So, even when going for eco-friendly paper cups, prioritise designs. Customers are dynamic; just offering them a biodegradable paper cup doesn’t hack it. For example, check our branded paper cups; they comprise designs bound to enhance your brand image.


Also, consider and confirm ink safety when buying branded paper cups. Water-based inks dry out and cannot contaminate beverages in a coffee cup.


Manufacturer Credibility


You can not buy paper cups without keenness. You must confirm if the manufacturer is honest and commits to sustainable packaging solutions.


Check online reviews, ask around and confirm from clients they claim to deal with. You can get a lot of information from a manufacturer’s website.


A credible manufacturer will ensure on-time supplies, buy paper from FSA or PEFC certified mills, and have good relations with authorities.


By now, you know biodegradable paper cups when PLA coated serve the environment, customers, and your business well. You only need to assess cost, safety, design, and manufacturer credibility to get a reliable supply of the cups.




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https://www.scyphus.co.uk/ 28 Nov 2019 09:59:35 GMT Business & Finance Food & Drink
<![CDATA[ Printed Paper Cups The Perfect Way to Promote a Brand ]]> https://pressat.co.uk/releases/printed-paper-cups-the-perfect-way-to-promote-a-brand-211d4f860ed6c374c8d5ade8c88a26c5/ https://pressat.co.uk/releases/printed-paper-cups-the-perfect-way-to-promote-a-brand-211d4f860ed6c374c8d5ade8c88a26c5/ Monday 25 November, 2019

Printed paper cups are now the preferred marketing medium for restaurants and coffee shops.


Their direct reach to customers, varied designs, and friendliness gives them an edge over other marketing channels.


Traditional marketing no longer hacks it. Flyers, radio and TV ads no longer win customers’ attention. And social media marketing relies on printed paper cup images to prevail.


Printed paper cups are a self-reliant form of marketing. They don’t rely on other mediums to reach the targeted audience. Customers come face to face with the art right away after ordering their beverage.


How Printed Paper Cups Grow a Brand


Printed paper cups can comprise unique messages, brand names, ads, or creative artwork. The features are the main elements that strike customers once they come across the cups.


The ads and artwork create a positive perception of a brand. Customers resonate with the cups’ beauty and recall a brand name fast. If your product is first-rate, expect returning customers and a sailing message regarding the ethos of your brand.


Customers are nowadays sensitive to the environment. They look for biodegradable and recyclable paper cups. No form of marketing comes close to eco-friendly paper cups as they attract customers like crazy.


Eco-friendly brands identify as responsible and caring. Customers choose brands that make them feel secure and valued.


A ton of companies found out the value of going green and implemented eco-friendly measures.


Coca-Cola, Honda, McDonald’s, Home Depot, and Wal-Mart are examples of multinational brands gone green to save themselves from a negative image.


It’s given a good restaurant will attract customers. After all, quality food dominates our lives while coffee and tea are the leading beverages in the world. Quality tea or coffee will, for sure, draw audiences to your shop.


Meanwhile, the numbers flowing into your restaurant are your chance to grow. Printed paper cups are your arrow and sword. Using them effectively will win incoming clients and attract referrals.


The restaurant business does not stop in your shop. Take away customer’s showcase printed paper cups wherever they go. The cups get into cinemas, meetings, and offices, and hit prospective clients with the right messages.


Benefits of Printed Paper Cups


Printed Paper Cups Win With First Impressions


Picking a winner in a tête-à-tête comparison of the plain paper cups vs. printed paper cups is super easy. Printed paper cups always stand out with their graphics and styles.


Different designs fulfil customers’ desire for stylish cups. The styles create memorable experiences out of every coffee cup.


Printed paper cups define customers’ experiences and win their attention from the onset.That is why first impressions are crucial.


The perceptions a customer creates about your brand the first time determines whether they will return.


Paper cups designs show how keen you’re on impressing and keeping the customer.


Winning customers with first impressions allows you to improve retention rates, increase sales, and boost revenues for your business.


Strengthening a Business Identity and Brand


In the hospitality industry, a brand has to stand out to win against its rivals. Branding is the only way for a business to get more visibility. And printed paper cups are now the primary brand building strategy.


They define your restaurant as the choice for passers-by and residents, and eventually build a consistent client base.


Not focusing on branding gives your competitors a smooth sailing and causes a drop in customers. It doesn’t matter the quality of your coffee; branding has a renown strength of building a loyal customer base.


Printed paper cups help customers to recall your brand. Logos, images, artwork, and copy messages on cups remind customers about your business.


Repeat customers and positive recommendations are also possible after consistent use of the cups.


Develop a Products Image


According to IPSOS, 72% of customers base their purchasing decisions on packaging design and product packaging material.


Besides, two-thirds of the customers’ associate paper packaging with attractive or high premium products.


The study sheds light on the value of packaging on a product’s image. The better the packaging, the higher the chances of selling.


Printed paper cups comprise different designs and colours. The designs build peoples interest in your brand and boost customers confidence in your coffee’s quality.


The cups’ appearance shapes people’s perceptions and also communicate on the vibe and ethos of your restaurant.


Free Advertising


Adding a message, image, brand name, or artwork on a paper cup turns every beverage sale into a mobile advert for your restaurant.


Printed paper cups take your brand to hundreds of people at zero cost. Returning customers identify with your brand while take away customers take the cups to offices, parks, and their homes.


Printed paper cups act as moving billboards for your restaurant. They help you to communicate to a broad audience without using traditional marketing channels.


Mark a Brand as Responsive and Responsible


Every customer wants to connect to a caring and an eco-friendly brand. Brands that embrace sustainable paper cups get perceived as responsive for adopting favourable products fast.


Customers also view them as responsible for considering their actions against the environment and customer’s safety.


Printed paper cups are eco-friendly, unlike plastic and styrofoam. They also don’t contain toxic chemicals, making them a choice for brands that value their customers.


Convenience


Paper cups outshine all rivalling cups. Unlike glass, porcelain, and plastic, paper cups are light and maximise storage space.


Customers also prefer them for their portability. They can cart the cups around as far as they wish and to any environment.


When you’re running an outside event such a corporate coffee party or a wedding, moving the cups becomes a big boon. You don’t stress over breakages, weight, cleaning.


Final Thoughts


Whether matched up against plastics, styrofoam, or glass printed paper cups carry the day. They are the perfect brand growing channel because of the messages they send and how they connect with customers.


Printed paper cups are a godsend to both the restaurant owner and the customer.Restaurants relies on the cups for branding and serving clients.


Meanwhile, customers love them because of their beautiful designs,lightweight, and environmental friendliness.





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https://www.scyphus.co.uk/ 25 Nov 2019 09:31:54 GMT Business & Finance Food & Drink
<![CDATA[ Things You Need to Know About Biodegradable Paper Cups Today ]]> https://pressat.co.uk/releases/things-you-need-to-know-about-biodegradable-paper-cups-today-f15dc748aea6c78ef13ff6ffc93a9596/ https://pressat.co.uk/releases/things-you-need-to-know-about-biodegradable-paper-cups-today-f15dc748aea6c78ef13ff6ffc93a9596/ Monday 25 November, 2019

Are you one of those people who feel guilty about using disposable cups? You are not alone in this, and you have a good reason for it. Your morning coffee should you conquer the day, and not cause damage to the planet. The best approach is to drink from a cup that is environmentally friendly and support coffee shops that use them. The manufacturers of these biodegradable paper cups should also receive praise because they are doing their part in helping to protect the environment. You will know more things about biodegradable paper cups here.


What to Look for in Their Materials


There are a lot of variations that you need to look for in the materials. Make sure to check if the material they use is FSC certified because that means the timber is from a trustworthy source, it has recycled components, or it is made from bagasse which is a bi-product of sugarcane.


After that, you must check if they have a plastic lining or PLA in case it is waterproof. That means they are not going to decompose, even the PLA material.


Biodegradable Property


Since there aren’t enough recycling facilities made for paper cups and reusable consumers are not so common, biodegradable paper cups are the solution. That is because there is already a network of facilities for composting and reduced significance that liquid contamination carries. However, these cups should be disposed of properly so they will not create more problems.


To make sure that they reach a composting facility, they should be disposed and segregated in a collection of food waste. This is a huge obstacle that is surrounding biodegradable paper cups – making sure they reach are brought to a plant where they are properly processed.


Not All of Them are Only Made of Paper


Even if paper is biodegradable and compostable, not all of them are great for the environment because a lot of today’s paper cups are coated with plastic. The reason behind for this is it makes them leak-proof, and that negates its ability to be recycled.


In addition, the printed paper cups of today are usually combined with chemicals which potentially cause harm to the environment. There experts who suggest that the coatings of these paper cups with plastic coatings might even cause a risk to human health.


However, there are some that collect plastic-coated coffee paper cups with their compost. This way, the plastic is separated and from the cup and gets screened off. There is a benefit of having the ability to compost paper fiber, instead of just putting it in the landfill.


Aside from that, citizens will be encouraged to compost if they can use the carton for composting. The amount of plastic is very small, making the paper cups 80 to 95% compostable. It is a matter of people following the policies in place.


They Do Not Contain Toxins


Even if biodegradable paper cups contain a plastic coating, there is a new kind of technology that makes it possible to recycle bio plastics. These are made from sugar canes, trees, corn, and plants. This kind of product can easily be broken down into its constituent parts through time while using biological organisms which the earth fully absorbs. Aside from the ones that are produced using potato starch, majority of bioplastics contain no allergens. This is will subsequently make the environment better, and eventually stop the production of chemical fertilizers that use unsustainable means.


Throwing Biodegradable Paper Cups


The coffee cup might be recyclable, but majority of them that have a plastic lining are expensive and hard to reprocess. A lot of waste management facilities will consider it as trash. In case you want to put these cups with the recyclables, they could contaminate other materials. Consumers will not know if the cup is lined, so it is best to dispose of it. Consumers can check if the local recycler possesses a special equipment that can handle coffee cups. There are some that do.


Your area might be recycling plastic lids; make sure to check what number is written inside against the local recycling guidelines where you live.


In Case they have Compostable Liners


The boxes or cups that have a compostable liner would have to be brought to an in-vessel composter. They need to be processed there, but it is hard to ensure that after they have left your premises. In case these items go to a landfill and do not get incinerated, they could produce methane, and this is a dangerous gas.


Biodegradable Paper Cups Helps Improve Brand Image


Sustainable paper cups offer environmental, economic, and social benefits, but they are also protecting public welfare, the environment, and health.


The public that is more aware about the environmentally friendly items will look for businesses that observe sustainability for the environment. There are more consumers today that have stopped patronizing businesses and products which do not practice environmental sustainability in producing their items.


By adopting biodegradable paper cups, your company’s public image will improve and boost sales. Nowadays, most consumers prefer to have lifestyles that are friendly to the environment. One major factor in this lifestyle is to use green products. Choosing to use green products tells people that the company wants a sustainable environment and specifically targets those who are into green living.


While there is more emphasis on lifestyles that are environmentally friendly, there are more consumers that no longer buy products from companies that use non-biodegradable packaging. Business owners of food and beverage establishments can improve their sales and profit by targeting consumers who are environmentally conscious by switching biodegradable cups or packaging.


The composting practices of today is very similar to how recycling was done in its early stages, before infrastructure and efforts of public education were made. Therefore, it is important to find out what the composting facility in your area accepts and refuses. By doing so, you will know how whether your effort is going somewhere or not.




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https://www.scyphus.co.uk/ 25 Nov 2019 09:31:47 GMT Business & Finance Environment & Nature Food & Drink Health
<![CDATA[ Common Problems Food Sleeves Solve ]]> https://pressat.co.uk/releases/common-problems-food-sleeves-solve-04a3960cef4426e2e0b3381a8fc3e08d/ https://pressat.co.uk/releases/common-problems-food-sleeves-solve-04a3960cef4426e2e0b3381a8fc3e08d/ Thursday 21 November, 2019

Food should always look appetizing, regardless if it is on a plate, packaging, store shelf, or even in takeout boxes with a food sleeve. The product appearance and branding strongly drives the food industry. Together with the demands of consumers for labels about clean ingredients and simple packaging and presentation, product presentation that competes will in the marketplace can be hard. Most of the time, a food sleeve is not a cheap form of packaging and it is a fairly new alternative offered to brand owners.However, co-packers have a chance to improve food product appearance while they reduce waste and make production more efficient without compromising quality. Therefore, paying a higher price for a food sleeve has its benefits, and the money spent does not go to waste.


Designs Can be More Versatile


The food sleeve labeling because it has a 360-degree coverage on the packaging, which is the dream of any designer. Designers can use the whole package that has all the nitty gritty details that keep consumers informed and have a lot of property to attract customers with beautiful designs that will make them buy it.


Using food sleeves give the product an upscale appearance that has fine lines, incredible details, and evident vignettes on the graphics. Marketing teams are going to embrace excellent graphics printability which is achievable to the packaging. However, this gives an idea that top to bottom is covered for the wanted design elements. The days of trying to make everything fit on one or two small labels no longer exist. Designers can be sure that their design elements are standing on the shelf.


Product Protection


Product packaging makes sure that these products are safe when they get shipped to stores and consumers, and even when they are on the store shelves. It is crucial to our marketers that we are able to provide an excellent experience to customers, which means they receive the food undamaged, and the sleeves are efficiently doing their job. If we package products poorly, the experience of our customers and public relations can become a problem for us. Consumers see products as inferior that lacks quality if they are inappropriately packaged.


Decorating is Adhesive-free


Regardless if we are putting a product label, multi-packing or our food sleeves are only an alternative packaging, we make sure that it still complies with the FDA. Even if there are food-safe adhesives, those collect dust, debris, and dirt, which makes the label weaker making it unattractive to consumers.


With a food sleeve or banding, they can be put on products without the need to use adhesives. It holds the product together, and lowers the cost of every label and lessen packaging waste that is generated while it is separated for recycling.


Options for Multi-label Work Together


It is not necessary to completely shift to food sleeves, because it can be a process. Using multiple types of labels and combining them all allows depth and package versatility, which upgrades the level while making it look cohesive. We do not limit ourselves because using food sleeves is not an all or nothing situation.


Draws Consumers In


The packaging’s visual presentation attracts consumers and convince them to choose a product, find out what it is for, and if it will add value to life. The packaging design heavily depends on what our company’s target market is. The color, artwork, shape, and everything considered while companies figure out how it needs to be tailored so their consumers will buy it.


Transparent Food Packaging


Clean food is taking becoming more popular in the food industry, but consumers are more attracted to what is in their food compared to before. They also want to see what is in it too. Brands give in to these demands by making the packaging transparent, keeping the products visible on the shelves. However, the secondary and tertiary packaging comes into play, which accommodates transparent packaging that could become more complicated. Materials are opaque and they need secondary branding or a packaging quality is less and non-recyclable.


With a food sleeve, consumers can benefit from both, and the informative packaging where nutritional information is written that maximizes product visibility. Brands provide the chance to make customer loyalty better since they are reading product information and see the top-quality products they want to consume.


Economic Benefits


In case we are using an endless supply of these pre-printed bottles or cans that sit in the warehouse more than the time when the graphics became obsolete, we are not alone in this. Food sleeves is our solution to this. Using them to blank packaging lets customers invest in blank cans or bottles and redirect them to food sleeves, which stays fresh and new without it looking outdated.


Small breweries do not have the funds to order purchase truckloads that contain preprinted cans nor limit themselves to only produce a couple of their top offerings. These brewers can benefit from their ideas that have special runs and it is applicable to a simple investment labels, instead of buying preprinted cans.


Consumers are Informed


Businesses depend on product packaging to communicate information. The packaging can have information about the ingredients, how to heat, instructions, benefits, and features. The information can be on the food sleeve, while it gives consumers an option to talk to companies and companies give a feedback or questions.


Aside from the communication loop between companies and consumers help businesses think about how products are marketed. It is good to highlight what they need to know so they can make changes if necessary. For instance, those who have diet restrictions can make a choice to purchase it or not. This way, our consumers will not feel cheated and misguided.


Food sleeves are an important part of our company and that is why we are making them functional and useful. In addition, they solve a lot of problems in terms of packaging and sustainability. It is especially important that we make them eco-friendly as well.




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https://www.scyphus.co.uk/ 21 Nov 2019 15:12:28 GMT Business & Finance Food & Drink Health
<![CDATA[ Biodegradable Paper Cups: Inspirations from Plastic Free Penzance ]]> https://pressat.co.uk/releases/biodegradable-paper-cups-inspirations-from-plastic-free-penzance-9334b96f29bd5ad220b41b7add2e5612/ https://pressat.co.uk/releases/biodegradable-paper-cups-inspirations-from-plastic-free-penzance-9334b96f29bd5ad220b41b7add2e5612/ Friday 8 November, 2019

Biodegradable paper cups have become a hit with food outlets and vendors. Take away containers, ice-cream paper cups, popcorn boxes, and paper coffee cups now all entail the safe and biodegradable paper material.


Biodegradable paper cups provide an excellent packaging alternative and a solution to businesses and the environment. They also help counter the packaging waste menace.


Making of Biodegradable Paper Cups


With the safety and usability of these cups, usage will continue to increase. Perhaps even your coffee shop already switched to biodegradable coffee cups, cutleries, or straws.


Or you’re wondering, what makes biodegradable paper cups so trendy and better for the environment than plastics?


Well, manufacturers use wood pulp, plant material, or bamboo to manufacture paper. Most of the paper derives from recycled paper waste and materials.


A worldwide organisation, Forest Stewardship Council, verifies paper products and labels verified paper products to enhance recycling and counter deforestation.


In 2018/ 2019, UK, despite being the largest user of forest products in the world, created 13,000 new hectares offsetting woodland usage


Plenty of paper products also come from the bamboo tree, which thrives for being renewable, thus recovers fast from harvesting. China, the most abundant wood exporter to the UK and US, has been growing the bamboo tree for over 1500 years now.


Bio-plastics are another biodegradable material used in creating food and packaging material. Bio-plastic primary raw material includes biomass sources such as pea-starch, vegetable starch, vegetable oils, micro-biota, and corn starch.


Another bio-plastic raw material is waste paper and newspapers. Meaning your paper coffee cup can now get recycled to make biodegradable plastic.


Wastepaper contains cellulose or starch vital for making bio-plastic. Manufacturers decompose the waste papers with the help of enzymes to get cellulose.


To enable waterproofing, coffee paper cups or biodegradable paper cups contain a thin plastic lining. The plastic lining can either be PLA or PE.


Credible manufacturers use PLA coating for a customer’s safety. PLA, also poly-lactic acid, is a bio-plastic, thus doesn’t contaminate food or beverages.


So recycling paper is the best way to counter plastic pollution and save the environment. Next time, dispose of that piece of paper or coffee paper cup in designated recyclable bins to ease recycling.


Biodegradable Paper Cups Success Stories


Plastic pollution has caused a worldwide outcry over single-use plastics’ massive impact on the environment. The outcome, communities have united, and companies brainstormed to find sustainable solutions.


Biodegradable paper packages, reusable water bottles, and reusable bags are some conceived solutions to the problem. Meanwhile, biodegradable paper cups came into the scene, replacing plastic and single-use coffee cups, which were and are still jamming landfills.


There are individuals who continue coming up with gilt-edged concepts to provide safer alternatives to plastic. Communities and nations also have recorded tremendous success in efforts to go green.


Penzance, a town in Cornwall, England, UK, is an example. The town achieved a“plastic-free” status from Surfers Against Sewage (SAS).


SAS targets and mobilises communities against all sorts of single-use plastics. These include straws, take away containers, cotton buds, forks, cling films, water bottles, and packages.


The now, plastic-free Penzance united against all single-use plastics, motivating over 300 Britain towns to follow suit and embrace going green.


Plastic Free Penzance is now a model and has created waves worldwide for its excellent status.


According to Penzance residents, they now use corn starch plastics instead of conventional fossil fuel plastic. In the town, small paper packs replaced plastic tubs in soap packaging, they no longer use plastic but paper straws, and all coffees cups are biodegradable.


Before, Penzance beaches were a besmirch of plastic waste. Many trash packed the seafronts creating an embarrassing blight.


SAS has earned plaudits for its aggressive single-plastic elimination mission. Their incredible plan includes teaming up with businesses, youth groups, and schools, plus urging local governments to join the campaign.


SAS urges businesses to quit plastic sales or use, and the youth help in pick-ups. There is also a steering committee assigned the role of foreseeing the mission’s growth.


Penzance is a quality case example of how communities can work together to create change. It also shows how biodegradable paper cups can help eliminate beaches’ eyesore, landfills menace, and eliminate single-use plastics.


There are other inspiring coffee cups innovations from around the globe proving how plastic has become a headache but solvable. Examples are the biodegradable waffle cup from Bulgaria and Carlsberg paper beer bottle designed to eliminate polymers.


Why Biodegradable Paper Cups?


For any business in the food packaging scene, biodegradable packaging is the go-to packaging material. Current bans target all plastic material leaving biodegradable packages as the reliable option. France, in its latest plastic ban, will outlaw all plastic utensils unless they are 50% or more biodegradable.


Meanwhile, England’s ban on plastic straws, cotton buds, and stirrers to cut down plastic waste will take effect soon. All moves against plastic are a signal to a booming biodegradable paper cups market.


The cups, being 100% biodegradable, are the most sustainable and reliable solution in the market right now. Multiple companies manufacture them, enhancing their accessibility to businesses around the world.


By being PLA coated, biodegradable paper cups are safe and comfortable. They contain no BPA, and the coating exists to make them leakproof.


The biodegradable paper cups can serve both hot and cold drinks. Thus they are reliable for several purposes.


Maximising Impact Through Branding


You can get plain or branded biodegradable paper cups. Branded paper cups provide an incredible option to cut down packaging material costs for any business through advertising.


Unlike plastics, paper costs might be a little high, thus using them as branding platform counters buying expenses.


Branded biodegradable paper cups enable growing of your brand as an eco-friendly business and enhance your profile among customers.


Investing now in biodegradable paper cups is the most sound decision any food outlet can make. Its environmental impact shows a quality alternative to plastic packaging material, and like in Penzance, it can be the driver to a plastic-free world.




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https://www.scyphus.co.uk/ 08 Nov 2019 09:41:29 GMT Business & Finance Environment & Nature Food & Drink Health
<![CDATA[ How we really feel about food sleeves ]]> https://pressat.co.uk/releases/how-we-really-feel-about-food-sleeves-0e7212187e7fb9bcfb5c953a5a99b5f6/ https://pressat.co.uk/releases/how-we-really-feel-about-food-sleeves-0e7212187e7fb9bcfb5c953a5a99b5f6/ Thursday 31 October, 2019

Custom food sleeves are used in container packaging that is placed over standard plastic food trays or food corrugated box. The size of the food sleeve depends on how much of the product we want to expose because this is adjustable based on the requirement. The majority of pre-cooked food or frozen food products are usually in plain containers that look boring. Therefore, we think that it is important that the food sleeve packaging is appealing that speaks well to our customers. The customized food packaging is simple and low cost if we want a packaging solution for our food products. I feel that a food sleeve is important to any food business that wants to make their brand more recognized and gain more customers. In addition, a food sleeve can be biodegradable, so it is eco-friendly and harmless to the environment.


Food Sleeve Design


It is a mixture of art, science, and technology. It balances between different values, in which sustainability is a priority. That means the materials should be carefully chosen, but it also means considering factors like logistics.


The market for ready-made meals is massive, especially in places where people do not have all the time to cook. In fact, it is a fast-growing product group like for instance, a store is known for selling bento meals and they sell at least 300 of these per week. That is the average number of food sleeves they are going to need in a week for their products. Those people who lack time and want convenience will purchase these ready-made meals almost every day.


Supermarket meals have a high-demand for this because people can just take it with them and eat whenever they want. The food sleeve is an addition to the packaging, which should function well. The food should not leak or spoil, so the packaging should be innovative and provide a solution to this kind of problem.


They are an Excellent Packaging Solution


Packaging becomes easy and effective because they are widely used for frozen food products, food products packaging, cake packaging, take-out food packaging, retail products packaging and more.


Less Waste


The current opinion of the public condemns plastic to be bad and these consumers are affected by what they see in island images showing how much garbage is in the oceans. Therefore, recyclable food sleeves are a way to promote a brand without adding another plastic to the food item. That is why fulfilling recyclable packaging solutions, such as biodegradable food sleeves are important. This way, consumers are offered an eco-friendly option to enjoy their ready-made meals.


There are also recyclable cardboard and glass packaging to reduce the amount of plastic that gets thrown into the ocean. From the perspective of a consumer, it can be difficult to look through different jungle of terms like renewable or biodegradable. And also, to understand which packaging will not harm the environment. Therefore, companies should be able to produce a packaging that is both functional and eco-friendly.


Makes Your Branding Unique


First impressions are important and that is why you need to be able to tell buyers about the brand’s story from the packaging alone. We can have the food sleeve designed in such a way that our brand will stand out from everyone else. There should be an eye-catching artwork on every side. We need to make sure that our packaging design can turn heads. The carton and the food sleeve can both have a customized design and a variety of colors can be used. Our company can think of using vibrant colors so it will have innovative visual effects.


Styles You Like and Dislike


It is an excellent idea to have researched on the style before we start to think about the design. As an entrepreneur,whenever you see a food sleeve that you like, you can take pictures while you are in the store. Keep in mind that style inspiration is not a one-to-one arrangement. Maybe you are into the color of a certain shirt, or your aunt’s curtain prints. It could also be a restaurant signage that got your attention. You need to remember that you are creating a design idea for your customers and not for yourself. You might be into chic, vintage, or shabby, but if you are selling ready-made meals, you might rethink your idea. We apply this to how our food sleeve packaging is designed and created.


You can also start to think about the materials you need to use because it is not necessary that you decide on anything right now. However, you might want to begin seeing the different options available to you.


The Budget


The packaging design is broken down into two categories and these are one-time costs and per-item costs. The one-time cost is including things like paying for an original design work, print plate setup, and stamp purchasing. Normally, making upfront payments for these is necessary, and we normally have to pay once only.


In general, the costs per item are for labor and materials. Each food sleeve is going to cost a specific amount, just like the food packaging that we have. We either have to pay and package the item and put the sleeve on or our staff do it.


You might want a ballpark idea of the amount you want to spend before starting the design process, which is important. Remember that cheaper is not necessarily better, and paying a little more for materials could improve presentation because the food sleeve stands out.


Information Infrastructure on the Food Sleeve


We think about who our market is, and where they can buy it. That can be used to have information architecture on the packaging. Like putting beautiful photos of our product being processed, a witty slogan or tag line, or a nice description of everything that is in the food we are selling. We also want people to remember something significant about our product, and determine what that is.


Overall, I think that food sleeves are great and considering these important factors help us determine how the food sleeve should be designed.




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https://www.scyphus.co.uk/ 31 Oct 2019 07:37:30 GMT Business & Finance Food & Drink
<![CDATA[ How Food Sleeve Fits into the Latest Trends ]]> https://pressat.co.uk/releases/how-food-sleeve-fits-into-the-latest-trends-6bf23c5f7ce6f8de8155ec6f3ceb4cc4/ https://pressat.co.uk/releases/how-food-sleeve-fits-into-the-latest-trends-6bf23c5f7ce6f8de8155ec6f3ceb4cc4/ Saturday 26 October, 2019

Food sleeve packaging is an important safety element and protecting food during its entire shelf life is necessary. That is why there plenty of options today for businesses to make sure that there is product protection against factors of the environment, biological, physical, and chemical changes. In order for food sleeves to go with the latest trends, they take pictures of the product, and put it on the food sleeve. This way, people can see what is inside and give their opinion about, helping them decide if they want it or not. In addition, some companies do a study on which kind of food sleeve packaging consumers respond to. These companies are aware that preferences of people change, and they have varying tastes.


Embracing Sustainability


There is a sustainable material that can be used instead of plastics. The best answer to that is paper-based packaging. Last year, this kind of packaging went through an obvious resurgence, and that is what food sleeve companies are following. With a lot of paper-based packaging coming out today, food sleeves have to be created in such a way that they will not go out of style. Paper-based substitutes like replacing polystyrene with paper for pizza products.


Food sleeves that are more renewable, natural, and has reduced carbon footprint is attractive to consumers who are environmentally friendly.


In addition, there are now a lot of hybrid paper-based products, which is applicable to food sleeve manufacturing. The inner linings of a food sleeve are also biodegradable and compostable bioplastic coatings for different products like vegan burgers, organic cereals, and even vegetarian dishes.


Most importantly, paper-based food sleeve has an additional value of looking and feeling “natural”. Therefore, that has excellent printing with a chance for high-quality graphics so they can communicate what they want to consumers.


New Solutions are Created


Innovative that are also recyclable start to emerge, which are alternatives to Styrofoam, plastics, and more materials that are not eco-friendly. For example, ecological paper bottles use corrugated cardboard, which has become popular with wine, protein powder, and pet food.


Food sleeve manufacturers follow by producing corrugated cardboard material food sleeves.


Their Designs are Appropriate for the Digital Age


In today’s society, the shelf appeal concept has a different meaning. The places where consumers buy their food needs a modern approach. The effective method is not to be too subtle, so they need to be large enough that it is already jumping out of their phone as they place an order for pick-up or delivery.


The finishing techniques, attractive graphics, and vibrant colors are only some of the factors that exemplify modern campaigns. Printable food sleeve packages have an advantage compared to curved ones.


For the pre-cooked or frozen foods, there are elements of packaging that is important to sustain the container.


A Lot of Brands Use it


Majority of products that enter the market do not succeed because customers do not spend time scrutinizing their product, and they end up making fast decisions. In the food industry, it is important to judge by what you see outside because people will rely on the packaging. Therefore, food sleeves are aware of how society chooses their food today and that is what they are doing. These brands invest in making themselves known through their packaging and shelving options to attract more potential consumers.


Cost


Getting help from co-packers significantly lessens the time it takes to get the product to the market. At the same time, ensuring that there is enough time for quality checking and validation. The use of modern equipment like a continuous motion of machinery is producing consistent and quick assembly. It enacts several processes simultaneously without being interrupted.


Food Sleeves Make Sure they Will Not Get Banned


In Australia, their state and territory have to come an agreement that their target is to enforce that 100% of Australia packaging should be recyclable, reusable, or compostable by 2025. They only have 6 years away, and a main opportunity for food packaging.


Vancouver has already banned plastic straws, and they have banned polystyrene foam containers and cups in 2019. Therefore, those who use food packaging only go for sustainable solutions. They also have adopted banning disposable cups, as well as shopping bags made of plastic. Their goal is to completely eliminate solid waste by 2040.


The trend worldwide is clear when it comes to their legislative front by having less plastics and single use products. They will start to use sustainable food packaging, including biodegradable food sleeves.


Product to Consumers Marketing


The food product’s integrity is very important, but their marketing strategy is just as important. Aside from protecting and containing the item, the packaging should talk to potential buyers so that it will convert into a sale. Food sleeves with a wow factor can make any product unique among its competitors.


That is because packaging has a significant role when it comes to preservation and product marketability. A lot of companies look for a contract packaging service so they can get help in obtaining the top-quality packaging available. The benefits of a co-manufacturer include speed, quality, cost, and innovation.


Uncompromised Quality


There are countless options in the market today when it comes to labelling and food sleeves. The co-manufacturers make sure that they meet the requirements and specifications of food sleeve products. There is more value added to product development because they want to meet the standards. There are suggestions that can be given for alternatives, processes, raw materials, and food sleeve ideas. While the product line continues to widen, a lot of manufacturers face the unending need to continuously evolve their food sleeve ideas. Depending on contract packagers, they allowed to stay flexible and answer quicker to market changes.


Food sleeve manufacturers know what it takes to compete in the market, and they do not stop coming up with ideas. They research in order to find out what their potential buyers currently like when they buy food.




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https://www.scyphus.co.uk/ 26 Oct 2019 08:22:10 GMT Environment & Nature Food & Drink Health Manufacturing, Engineering & Energy
<![CDATA[ How Product Packaging Influences Sales and Brand Image ]]> https://pressat.co.uk/releases/how-product-packaging-influences-sales-and-brand-image-bd8b584c87e81b99e0fc195b7b7a9bfa/ https://pressat.co.uk/releases/how-product-packaging-influences-sales-and-brand-image-bd8b584c87e81b99e0fc195b7b7a9bfa/ Thursday 17 October, 2019

Product packaging is a vital element in marketing and advertising. For the customer, it is the first point of interaction with the product. First impressions influence a customer’s long-term perception of the product. If the product packaging is stunning, bravo! You’re set for a great product reception.


How would you differentiate two different products packed in similar packages? If you don’t work on packaging designs, clients will find it hard discerning the products. Plus, how would you market the competitive advantages of products if the packaging wants?


Many businesses blunder when they assume the value of product packaging. And package only for the sake of transporting. Customers desire more in product packaging than enterprises want to offer. As reported by the Zeppelin University of Germany, quality product packaging can stir customers to buy more.


What’s in Product Packaging That Makes It so Powerful?


Product packaging comprises elements which determine its impact on customers’ interests, sales growth and brand image.


Product Packaging Design


Product packaging design determines the reception and success of your product. Captivating packaging designs always carry the day. Besides, product packaging design features help in connecting with customers and building brand identity.


Well designed and branded packages leave a strong visual impact on customers, thus making them memorable. Customers will buy the products as they stand out in stores shelves.


Branded product packages assist customers to spot out or relate to your products. Such product packages comprise unique and well-displayed logos and brand names. If they don’t, it’s high time you rethink your product packaging strategy.


According to a study analysing the value of packaging design to a brand, there is a strong correlation between packaging and purchases. 73% of interviewed customers cited a significant reliance on product packaging designs when making a purchase decision.


Outlets and food stores using food and product carton wraps miss on a branding opportunity, customer connections and sales.


Product Packaging Information


Product packaging is an exceptional opportunity to tell the world what your product entails. The information on a product package can bring a massive impact on success.


Exceptional branded product packages communicate to the customer. They outline what the product is about and why the customer should buy.


Essential information in a product package includes;


Functional benefits of the productIngredients and product typeProduct variantsBack-up of the benefitsPromises and a call to action.

Most of the information requires great copywriting skills to achieve the desired effect. Skipping some elements can be a big mess if you’re not an exceptional copywriter.


Product Packaging Material


Packaging materials types have different qualities and standards. The qualities influence durability, safety and style of product packages. Packaging material varies from plastics, to paper, to glass, to aluminium.


Modern customers desire packages which take into account their health and environmental safety. Therefore, it’s hard for businesses to remain profitable with conventional and unsafe packaging methods.


Again, with the many risks of plastics to human health and environment, safer alternatives provide an incredible solution to the packaging problem.


For business viability and image, it’s better to switch to sustainable packaging solutions. Such solutions include biodegradable paper, bio-plastics and reusable packaging material


Product Packaging Functionality


Many of the product packaging factors focus on the marketing aspects. But, the product packaging central role is providing a functional solution to businesses and customers.


The primary role of packaging entails enhancing product protection, safe storage and transportation.


Product packaging should ensure product’s longer product shell life, durability and protection against poor handling. Packaging also provides a seamless movement of the product from you to the customer.


For you to enjoy packaging, you must prioritise the customer. Product packaging designs focus on the preferences of the customers. Customers face the bad and the good of packaging designs.


What Packaging Elements are Crucial to a Customer?


Style


The style and design of your packaging gives you an upper hand with customers. Customers love products they can pride in carrying. Opt for unique product packaging styles that they can identify anywhere.


If you run a food outlet, look for appealing food wraps. Stylish food wraps and packages induce customers to buy more. Evenresearch on purchasing decisions showed package designs influence customers preferences.


Quality


Proper packaging material should ensure the product reaches the customer safe and tear-free. All packaging material should be leak proof, while food packaging material should be non-soggy.


Customers will buy products where they are sure of quality packaging services. And they won’t hesitate to quit on a brand that ignores their packaging ideals.


When buying product packaging material, opt for materials likely to have fewer chemicals or pose harmful effects to the environment. Plus the content should be 100% recyclable and biodegradable.


If you’re a food outlet owner or vendor, ensure you understand how packaging materials interact with the food.


Also, take into account the impact of storage, processing, freezing, microwaving and heating on the food packaging material.


Product Packaging Colour


Everyone has their favouritecolour, and each brand has colour themes. Colourful product packages attract more clients compared to plain packages. Colour can also be an excellent tool for developing customers interests in products.


Designers and marketers use colour as a primary tool in marketing psychology. Thus, in your product package designs ensure you use colours well to influence customers moods and capture their interest.


Product Packaging Friendliness.


Customers want easy-to-use product packages. So, irrespective how stunning the packaging is, it must have a friendly shape and be light. Plus, friendly product packages embrace simplicity.


Simplicity allows a balance of all aspects: logo designs, branding, copy and colour. Balancing enables you to have an inclusive product. A product that people of varying tastes will love.


Product packaging is a great marketing tool. Its benefits in winning new clients, satisfying existing clients and building a brand identity are golden to any business. Consider customers in your product packaging designs, if you want fast and positive results.


If you’re interested in more info about quality product packaging, call us at +44 1604 312231 or visit us at Scyphus Branded Print and Packaging.




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https://www.scyphus.co.uk/ 17 Oct 2019 23:02:12 GMT Business & Finance Consumer Technology Food & Drink
<![CDATA[ Everything You Need to Know About Plastic Recycling Success ]]> https://pressat.co.uk/releases/everything-you-need-to-know-about-plastic-recycling-success-467d017119504c8f405191d2aa5a541c/ https://pressat.co.uk/releases/everything-you-need-to-know-about-plastic-recycling-success-467d017119504c8f405191d2aa5a541c/ Friday 11 October, 2019

Envisage a plastic-free world; 100% of global plastic bans and veering to plastic alternatives. Now, think of the impact on the environment, manufacturing, and the global economy. One of the major reasons behind Scyphus' shift of focus from PE coated recyclable paper cups to Bioplastic coated paper cups, has been the growing concern in UK and Europe over growing landfills and plastic waste clogging the planet. We try to keep our customers well informed on the necessity to shift to PLA/Bioplastic Printed Paper Cups, and many customers have shifted to Biodegradable Paper Cups in recent times, but still a long way to go.


We all know the harms of plastic and how unmanageable plastic pollution has become. But, with the world split on banning plastics, some countries continue to fast track plastic bans, while others are hell-bent on exploring plastic recycling and its viability.


Infinitum, a plastic recycling hub in Norway, reported high recycling success rates. The centre recycles 97% of the country’s plastic bottles waste at high-efficiency rates.


Norway has now become a plastic recycling model, and many countries from afar and wide send emissaries for learning missions.


There are several countries around the world which opted for aggressive recycling. Austria, South Korea, Slovenia, Belgium, and Switzerland are some countries with high rates of recycling. None of these countries, however, stand out for plastic bans.


Why Plastic Recycling Instead of Plastic Bans


It’s apparent, countries bold on recycling, lag in implementing plastic bans. So, why do they opt for plastic recycling?


Extreme Global Plastic Usage


Since plastic’s invention in the 1950s, its usage has been on the upward trend. In 2017, the world produced over 348 metric tonnes of plastic. Plastic for sure covers many needs in homes and businesses, but it accounts for 13% of municipal waste.


Most bans target plastic bags and bottles, and flounder in other plastic items. The latest plastic alternatives only cover the banned plastic items or are initiatives of individuals and companies hell-bent on conserving the environment.


Meaning, plastic bans without aggressive integration of alternatives could be a wild-goose-chase.


Countries opting for plastic recycling find the strategy sustainable and realistic to counter plastic pollution.


Reduction of Virgin Plastic


According to Infinitum, their goal is to a counter ongoing production of new plastics and recycle to reduce demand pressure.


It’s a move they deem realistic by taking into account the regular oil consumption and the high economic demand for plastics.


Recycling embraces a circling economy by cutting down on the existing plastic wastes in landfills and recycling them for an unlimited number of times. Infinitum reports, they recycled some bottles over 50 times which is incredible.


Massive plastic waste already fills oceans and landfills. More efforts to recycle could help clean the natural sceneries and secure marine life safety.


Countering Challenges of Banning Plastics


Banning plastics has brought forth a myriad of challenges to businesses, customers, and the environment. While some countries cite success with plastic bans, others encounter issues ranging from a rise in unemployment rates to a swarm of unsafe alternatives. Besides, the pursuit of other options can lead to the destruction of forests for virgin paper products.


Incorporation of recycling programs can help counter the drastic effects of abrupt and unplanned plastic bans.


Strategies Used by Countries Successful with Plastic Recycling


The menacing effects of plastic pollution call for smart strategy. Norway used a remarkable system of incentivising plastic recycling. In the country, companies which embrace recycling accrue tax cuts which raise to 100% if they recycle over 95% of their waste. Meanwhile, customers leave a deposit with a seller every time they purchase a plastic bottled product.


At recycling rates of 97%, Norway has achieved tremendous results; thus, their system has been efficient. You, however, have to give credit to environmental organisations like Infinitum, which embraced the incentives with open hands to develop a unique recycling system.


Another country which uses the deposit system method is the Lithuania which recycles plastic at rates of 74% and recently announced 91% returns in used beverage containers. The system entails customers depositing €0.10 for a purchased drink container.


Countries with lower plastic recycling rates have a lot to learn from Norway and Lithuania, which are brave on plastic recycling. They have unique plastic collection systems which have been successful in plastic recycling in recent years.


As the European Union plans to implement the single-use plastic ban plan, there will still be many reasons to up plastic recycling efforts.


Challenges of Plastic Recycling


Plastic recycling has not been a bed of roses for countries at the forefront of the recycling bandwagon. First, the mixup of garbage has made it complex to separate and recycle plastics.


Wealthy nations which used to export plastic waste have faced challenges because of excess impurities in their waste.


China, a previous 45% world importer of plastic waste, imposed a ban because of contaminated material in the trash. The countries exporting to China never sorted the plastic material.


Other countries followed suit, with Philippines returning 1500 tonnes of plastic waste material to Canada citing “incorrect labeling of waste.” Many countries in Asia, like Malaysia, Thailand, and Vietnam, also prohibited imports of plastic waste material.


Until recently, Germany reveled in being a recycling leader. But to everyone’s surprise, the waste ends up being incinerated or exported to Asian countries. Germany had recycling rates above 60% and always topped global recycling ratings before Norway.


Germany has one of the best plastic waste recycling system. It’s law in Germany to categorise waste into specific coloured bins to allow for recycling of only pure plastic. Any noncompliance leads to fines of up to 2500 euros.


Germany showcased a challenge many countries intending to implement recycling should expect to face. Meaning, besides adept plastic recycling, all stakeholders must commit to 100% compliance.


Unpreparedness and inadequate recycling infrastructure have also been a considerable recycling challenge. Countries which used to export to Asian countries have to find alternative disposal means.


According to the Institute of Scrap Recycling, Washington, more plastic ends in incinerators and landfills now because of Asian countries plastic waste prohibitions.


The EU holds fears about banning plastic waste exports because not all her members have the infrastructure to implement plastic recycling. Instead, they intend to adopt a proposal from Norway to regulate plastic waste movement.


All nations can learn from Norway, but they must take into account all the challenges faced by countries like Germany. Plus, the war against plastics can succeed if by plastic recycling and using plastic alternatives like biodegradable paper material, bio-plastics, reusable bottles, and reusable shopping bags.




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https://www.scyphus.co.uk/ 11 Oct 2019 09:01:42 GMT Business & Finance Environment & Nature Food & Drink Health
<![CDATA[ How Branded Coffee Cups Has Changed the Way of Coffee to Go ]]> https://pressat.co.uk/releases/how-branded-coffee-cups-has-changed-the-way-of-coffee-to-go-ff28274cd5dff19a844e481d611d3971/ https://pressat.co.uk/releases/how-branded-coffee-cups-has-changed-the-way-of-coffee-to-go-ff28274cd5dff19a844e481d611d3971/ Thursday 3 October, 2019

When talking about the morning person, it is either they already drank their coffee or intending to. Those who had their coffee already are recognizable because their eyes are wide open and have engaged with the day already. They are already reading today’s paper, checking their mail, or have started getting busy with their errands. Sometimes, you will see them holding travel mugs or a coffee cup from their favorite shop as they move faster during the early hours.


It is different for those who have not consumed their morning coffee yet because they are bleary eyed, and have not started on the things they are supposed to. You will see materials still on their laps, still yawning while walking up the stairs.


The culture of coffee drinking has changed the way from packaging to coffee cups and they will be discussed here.


Coffee Packaging - Branded Paper Cups


Looks really matter and that is why business owners invest so much in packaging and branding, the same goes for coffee to go. Even if the visual element of coffee packaging does not have anything to do with the roast beans, the design can really influence someone to purchase them. However, the packaging is not just about looks because they also tell you about the origin, producer, and the process. You will also find out the roaster, roast date, and a lot more. Writing too much information on the packaging can drive people away because they will get overwhelmed, but leaving out important stuff does the opposite.


On the other hand, it allows customers to engage with different kinds of coffee because they find out more about the producers and processes. That is why coffee lovers now mirror the trendsetting coffee shop scene globally because it makes them look more sophisticated.


Block-bottom Biotrade Bags


This kind of bag has a zippered opening, which is convenient because you no longer have to find a way to reseal the bag every time you get coffee. The bag has its own brand print, and color-coded textured labels to tell you its origin. For instance, blue represents a certain country where the beans are from. Since sustainability should be promoted, these bags are compostable. There is a concise message on the packaging to tell customers what’s inside and a brief information about the company.


The coffee bag packaging is so attractive that consumers do not have a hard time choosing which coffee roast to buy. At the same time, they are educated about each one which they could share the knowledge to friends.


Caters to the “Me” Generation


Coffee industry survives because they found a way to emphasize value, quality, and image of segmented products. Customers want to buy a product that identifies with who they are and their health needs.


In order for coffee companies to do this, they had to make specialty coffee, which is produced to appeal to all kinds of people. There are now flavored coffees for the “soft drink” generation, aficionados, penny counters, on-the-go drinkers, and senior citizens. Small companies were the first to take on specialty coffees, and then the big brands did the same. These are not considered as mass producers because they sell to a segmented market so their coffee is more flavorful.


To go with their specialty coffee are packaging that will tell you exactly what you are getting, as well as branded cups. When a person is holding a specialty coffee from a shop, it adds to their image of being sophisticated and knowledgeable about coffee.


Image


One of the things that branded coffee cups have is recognition, and people want to be seen drinking their coffee. For instance, someone wants to be seen drinking from a Starbucks cup because it shows they can afford to drink their coffee and branded cup. Aside from that, some coffee shops give a discount if you use a cup from them to produce less trash and brand recognition which is beneficial to the company. Whenever someone is seen with their coffee, it is like free advertisement and they get new customers from that. In addition, if someone is buying their coffee for the image, that person will buy again because they get compliments about being a coffee aficionado and it makes them feel good.


Whether they are holding a to-go cup or their own cup from the shop, it impacts them the same way.


In addition, if the company is also selling branded coffee beans and have a well-planned packaging, people will buy it for the image and taste.


Accessibility


Coffee to go is available in almost any restaurant that serves coffee. That makes coffee even more accessible and a lot of people rely on it in the morning. Caffeine is the most popular stimulant in general. It helps people get through long nights of work, compelling them to be more productive. Caffeine makes people feel more attentive and alert because it quickly crosses from the bloodstream to the brain. Coffee shops provide you convenience and productivity booster if you need to get started right away on your daily tasks.


Innovation Concepts


In the past, people were not so familiar with the different origins of coffee and how it affects the taste of their beans. Due to the need for innovation, which is the basic building block of popular coffee brands, they use it as a way to get ahead of their competitors. In the industry of coffee drinking, competitors easily copy each other when it comes to origin, seasonal drinks, additives, promotions, and new concoctions. With a leading brand, they also innovate on their branded packaging and cups. Like they have Christmas edition drinks that are served in cups with the same theme.


Due to branded coffee cups and packaging, coffee drinking has taken on a whole new level. Those who always drink coffee on-the-go benefit from most from this because aside from keeping them productive, it also impacts them as a person.




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https://www.scyphus.co.uk/ 03 Oct 2019 08:05:02 GMT Business & Finance Food & Drink Health Leisure & Hobbies Lifestyle & Relationships Opinion Article