<![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/rss/ <![CDATA[Pressat Main Newswire]]> https://pressat.co.uk/media/site/logo.png https://pressat.co.uk/rss/ en-gb Copyright: (C) Pressat Pressat <![CDATA[ Lamb Weston joins the giants of B2B Marketing to take gold in its category and the Grand Prix: Campaign of the Year award ]]> https://pressat.co.uk/releases/lamb-weston-joins-the-giants-of-b2b-marketing-to-take-gold-in-its-category-and-the-grand-prix-campaign-of-the-year-award-3ded9dd1e2404a9a1498126649481c39/ https://pressat.co.uk/releases/lamb-weston-joins-the-giants-of-b2b-marketing-to-take-gold-in-its-category-and-the-grand-prix-campaign-of-the-year-award-3ded9dd1e2404a9a1498126649481c39/ Monday 30 November, 2020

Lamb Weston, supported by Art of the Possible Agency and WAA Chosen, has smashed the 2020 B2B Marketing Awards this week, taking Gold in the Best Product Launch Campaign and the highly coveted Grand Prix: Campaign of the Year for the launch of its innovative Dukes of Chippingdom in February.


Up against global brands such as Nokia, Mastercard and Lenovo, and with nominees for the Grand Prix Award including Rolls-Royce, M&S Corporate Gifts and Intuit QuickBooks, Lamb Weston’s entry impressed judges with its dedication and passion, as well as demonstrating that, by pushing the boundaries, the campaign ensured a successful product launch.


Andrea Deutschmanek, Country Marketing Manager UK & ROI, Lamb Weston; “This has a strange and challenging year for everyone in our industry and to win this award is a real boost for the team; a fitting reward for a lot of work and devotion to the cause. It’s shown that, even when pitched against some of the largest brands in the world, our efforts can make a difference.”


Kat Patterson, Managing Director, Art of the Possible; “We are so proud to be working with a brand such as Lamb Weston; they really do have the passion and commitment to see a project through and we are thrilled to bits to have not only won the Best Product Launch Campaign award, but the Grand Prix: Campaign of the Year award too. Unbelievable!”


The judges of the B2B Marketing Awards included Senior VP, Marketing & Communications, Mastercard, Global Strategic Marketing Leader, PwC, and Director of B2B Marketing, BskyB. Comments on the Dukes of Chippingdom campaign included, “it’s not very often that judges are stuck at a crossroads, one of the most difficult decisions in their professional lives – is it going to be burger or chips? The gold, however, needs to go to the entry that has demonstrated the clarity of their B2B marketing, from identifying their target audience, to reaching them by using the right channels, right tone of voice, right branding through to right results. After weighing their options, the judges have decided that the crispy gold goes to Dukes of Chippingdom.”


Watch the full awards here: https://youtu.be/z4CVCuKu9hM




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https://www.lambweston.eu/ 30 Nov 2020 14:44:14 GMT Farming & Animals Food & Drink Manufacturing, Engineering & Energy Media & Marketing
<![CDATA[ Lamb Weston launches ‘The DUKES, a Proper British Chip that is a cut above the average! ]]> https://pressat.co.uk/releases/lamb-weston-launches-the-dukes-a-proper-british-chip-that-is-a-cut-above-the-average-562b09bf14804d3d5d283b219578401b/ https://pressat.co.uk/releases/lamb-weston-launches-the-dukes-a-proper-british-chip-that-is-a-cut-above-the-average-562b09bf14804d3d5d283b219578401b/ Monday 6 January, 2020

It’s the moment the entire country has been waiting for – discerning citizens rise up and prepare to rejoice in this great British occasion as Lamb Weston launches ‘The DUKES’, elegantly exciting, perfect pub chips – with chips this good, one can see why the British started queuing!


Allow us to introduce to you The Dukes of Chippingdom – Proper British Chips. Distinctively natural, gloriously golden, royally rustic, thick-cut chips – made from 100% British potatoes - The Dukes are more British than a British bulldog in a union jack waistcoat, spiffing!


We all know that everyone loves chips, and none more than pub goers; more than half (56.2%) of pub dinner occasions include chips, fries or wedges as a side, and chunky, thick-cut chips are the most ordered potato product in pubs*.


In a recent consumer test^ almost 40% declared their love of chips as a side, more than 60% said they prefer skin-on in a pub, and a whopping 72% said they are willing to pay a bit more in a pub for a British sourced product. The most important attributes of a chip were cited as having a crispy outside, being thick cut with a fluffy inside and a having a hand-cut appearance.


Enter, The DUKES!


Brought to you by innovative global leader, Lamb Weston, The DUKES are super tasty, irregularly thick cut to appear homemade and distinctive in character. With gloriously golden edges, and a richly rewarding taste, Dukes will grace every plate with a guarantee of quality that’s as firm as a gentleman’s handshake.


These little beauties have been irregularly cut, with feathered, golden edges. They are beautifully crispy on the outside – even though they’re non-coated – fluffy on the inside, are available with skin-off and skin-on, and they’re ready to make their grand entrance, gracing pub plates across the land.


So come on, let’s make this chip nation proud! Be upstanding and make some noise for The DUKES! So far, they have already earned their place in the Craft Guild of Chefs highly esteemed Product Endorsement gallery, with an above average rating, they are Red Tractor certified and gluten free.


These are like no ordinary chips; they are the ultimate quintessentially British menu item with a proud and distinguished British heritage. 100% satisfaction guaranteed. Chippingdom’s finest creation are proper pub chips, cut from British potatoes.


Step aside, pretenders to the throne, make way for the Proper British Chip. The DUKES are remarkably reliable, fabulously fry-able, marvellously moreish and British, through and through. Characterful in their cut, they’re fluffy and light, yet as reliable as a gentleman’s character and as crisp as his tailoring.


The Dukes Website


* LW research 2019 & MCA Eating Out Panel 2018


^ Consumer survey, 9th September 2019, London. 42kg of chips sampled with 310 consumers


For innovative ideas, recipes and potato inspiration, head over to www.lambweston.eu/uk , call 0800 963962 or email us at salesUK@lambweston.eu




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Additional Contact(s):
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https://www.lambweston.eu/ 06 Jan 2020 14:04:42 GMT Business & Finance Consumer Technology Entertainment & Arts Environment & Nature Farming & Animals Food & Drink Health Leisure & Hobbies Lifestyle & Relationships Manufacturing, Engineering & Energy